The Ubiquitous Shopping Tool: Smartphone Supremacy

Smartphones are always with us. They are always on and always connected.  Are you up to speed with the mobile eCommerce generation yet?

We published a blog article last week that discussed how the recently released iPhone 5 will lead to increased holiday sales on mobile devices.  If that wasn’t urgency enough for you to transition your store into this new mobile eCommerce era, check this out:

The digital marketing company, Monetate, highlighted the importance in mobile eCommerce with this revealing infographic.  Google’s studies show that 79% of businesses don’t have mobile optimized websites. Monetate shows that almost 1 in every 10 eCommerce dollars is spent using a mobile device. So, what is your company going to do about it? The most used mobile marketing tactic right now is simply having a mobile version of your website.  According to the statistics, there has been a 103% increase in website traffic from smartphones in just one year.  It is likely that by next year your website could be selling more on mobile phones than it does from computers.  Do you need any more reason to consider becoming mobile-friendly for your customers?  Mobile is undoubtedly on a course to becoming a ubiquitous shopping tool.


Monetate issued the report from which this information is extracted. The report analyzed more than 100 million online shopping experiences to come up with the data in the infographic.

If you haven’t made mobile optimization a priority for your website, now would be a great time to start.  Here is how:

Mobile Commerce Design Package Miva Merchant’s new mobile framework provides an intuitive ecommerce experience in the palm of your hand. Unlock the full potential of your Miva Merchant store by targeting the 140 million smartphone mobile customers.