In 2016, retailers spent more than 1.2 billion dollars advertising for the holiday season. (Kantar Media)
Often times, companies put the bulk of their marketing and advertising efforts (and budget) into the holiday shopping season. However, with the evolving consumer spending landscape, there is a new approach trending. More retailers are seeking out year-round selling opportunities.
Did you know that every quarter has at least three major holidays that your ecommerce business can capitalize on to develop marketing campaigns around? That means at least 12 total opportunities to create awareness of new products and more chances to build up the urgency to buy.
Miva has teamed up with PayPal to provide merchants with a free, educational ebook designed to guide ecommerce storeowners in developing a comprehensive, strategic marketing campaign with more longevity than solely during the Q4 winter holiday shopping season.
In this free ebook, PayPal has outlined several approaches to help keep your holiday marketing campaigns alive and active all year long.
- A complete list of holidays that you can build promotional campaigns around to help drive website traffic and increase conversions.
- An actionable checklist to help you develop an annual marketing plan as well as inventory and cash flow management.
- Scheduling both offline and online events around holidays.
- Tips to help ensure your technology is prepared properly and capable of executing your marketing campaign.
About The Author
Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.