Crown Automotive is a leading manufacturer and distributor of quality replacement parts for Jeep® vehicles, Chrysler, and Dodge vehicles. With warehouses in Massachusetts, Georgia, Nevada, Spain, and the Czech Republic, Crown Automotive offers high quality parts through a network of dealers worldwide.
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Business Needs
In 2010, after almost 50 years in business, Crown Automotive launched a B2B ecommerce website to better serve their wholesale customer base. The initiative was monumental; Crown Automotive would fundamentally restructure their day-to-day operations with the goal of increasing overall business efficiency while exponentially improving their customer experience. They chose Miva to deploy an enterprise ecommerce system with highly tailored B2B functionality specific to Crown's unique business processes. Central to this effort was Crown's global warehouse network. With distributors based throughout the U.S. and overseas, Crown Automotive wanted a way to assign warehouses to customers based on proximity. A specific customer would be assigned three warehouses in total – one primary and two secondary, with the ability to order from multiple warehouses at once.
Additionally, Crown wanted to retain elements of their legacy sales and support systems, whereby an order initiated on the web, phone, or physical order form could be completed via another channel. To deploy this multi-warehouse, multi-channel ecommerce system, Miva's professional services group leveraged Miva Enterprise Connect to sync inventory, orders, customers, and inventory with TurboPrise® by DST Systems.
Systems Integrated
TurboPrise® is a supply chain management solution for the aftermarket automotive industry. It serves as an electronic link between geographically-dispersed locations and a company's regional or corporate sites, and allows users to manage real time inventory, customer data, financials (including accounts receivable, credit control, & accounts payable), and generate in-depth reporting to efficiently manage business operations.
Primary Data Touch Points
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Order Data
Customer, Payment & Line Item Product Data
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Order Updates
Adjustments, Tracking Numbers, Status, Backorders
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Product Catalog
New Product
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Product Catalog Updates
Multi-Location Inventory, Pricing, Images, Descriptions, Custom Fields
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Customer Updates
Addresses, Contact Info, Custom Fields
Results
Since 2010, Crown has seen over 35% of their business transition from phone & fax to the web, with improved efficiency and accuracy and a reduction in administrative costs. With real-time visibility across channels coupled with a seamless multi-warehouse inventory system via a Miva Merchant enterprise ecommerce solution integrated with TurboPrise by DST Systems, Crown Automotive has the appropriate infrastructure to support their continued global expansion.
Other Miva Successes
Miva has powered over $100 billion in online sales for some of the most successful B2B and consumer brands in the world.
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