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Miva helps elite manufacturer brands like GHP Group, Inc. achieve integrated omnichannel control.
Consumer goods manufacturer GHP Group, Inc. was ready to launch a sophisticated fusion of B2B and B2C sales channels for its diverse family of brands, powered by next-level product, inventory, fulfillment, ERP, and customer data.
Miva engineered a comprehensive new ecommerce system for GHP Group, with the back-end muscle to manage sophisticated order, customer service, and fulfillment across all sales channels, all supporting a powerful new direct distribution model.
For GHP, mastering data with strong systems integrations was the key to opening up an entirely new sales channel to complement its already strong B2B model. Data-driven consumer-direct sales are an important leap forward for total vertical control.
Miva fuels premium ecommerce solutions for innovative enterprise brands.
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