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Recommendations: pay-for-performance search program

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    Recommendations: pay-for-performance search program



    Hello,

    I have a client considering a program with Overture, Google or others to
    support a web campaign that is not currently being advertised elsewhere. We
    have a decent understanding of the search words that users are currently
    using to find the site, although we also want to tailor those words to
    better reflect the direction of the current campaign.

    Seasonally, they have a pretty robust advertising program, but not for
    several months to come.

    I'd welcome comments from folks who have used any of the services for
    promoting otherwise "dark" web campaigns... All suggestions welcome!

    Thanks
    rg




    Ralph Gauer
    [email protected]
    www.ralphgauer.com
    505-534-4184
    Silver City, New Mexico



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