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Which type of discounts work the best?

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    Which type of discounts work the best?

    Is there any studies on which discounts work better, i.e. buy one get one free; get 20% off on purchases of $30 or more; get $10 off on $40 purhcase, etc?

    In your experience which promotions worked the best to increase your business?

    #2
    Originally posted by Red Flare
    Is there any studies on which discounts work better, i.e. buy one get one free; get 20% off on purchases of $30 or more; get $10 off on $40 purhcase, etc?

    In your experience which promotions worked the best to increase your business?
    can't remember where but exact amount off is suppose to work better than percent off.
    Jason Henderson - JMH Web Services
    Miva Merchant Marketing Mastermind Group

    SEO & Marketing for Miva Merchant
    Miva Merchant Modules Comparison Directory
    Miva Merchant Tutorials
    Working with Miva Merchant since 1999 including search engine optimization and marketing specifically for Miva Merchant store owners.

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      #3
      Kind of depends, but in some situations, showing the amount of savings is more provocative than percentage. Consider 20% off a 40K car...$8,000 sounds better than 20% off. Conversely, if the item is a $1.00, saying 20% is better than saying $0.20 off.

      I think you just have to look at the actual numbers and make a gut-check. Consider who your buyer is: would they walk across the street for a quarter?
      Bruce Golub
      Phosphor Media - "Your Success is our Business"

      Improve Your Customer Service | Get MORE Customers | Edit CSS/Javascript/HTML Easily | Make Your Site Faster | Get Indexed by Google | Free Modules | Follow Us on Facebook
      phosphormedia.com

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        #4
        And remember that anything that ends in 99 seems to also draw consumers.

        When I was in retail we took X off and the price was at 45.95, or something like that. Never sold, or didn't sell as well as when we were getting ready for a sale and someone put tags on the items that said 45.99.

        It's also the word sale that will get people.

        I consider myself pretty savvy in regards to shopping, but there are times when I will purchase something because it was on sale, regardless if I really needed it or not. Sadly most of those items are in the back of my closet and never worn.

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