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  • SEO for Products in Multiple Categories/Related Products

    I read a few threads in this forum that it is good to have your products listed in several categories with identical links to the product. How do you remove the category code from url's? Would I use a rewrite in the .htaccess file?

    Also, I just started using related products and am having a problem with them being blocked by a robot.txt file because they have the long Miva url's. Would this also be solved by a rewrite in the .htaccess file?

    Or can these problems be solved by changing the category and product templates?

    Thanks.
    Maria
    www.alexandersplayroom.com

  • Re: SEO for Products in Multiple Categories/Related Products

    Search engine friendly links tutorial.

    Note that the tutorial includes category codes in links to products but all you need to do is follow the tutorial and delete the appropriate part in the link and in the .htaccess file. That is, just follow this example, in the tutorial:

    RewriteCond %{REQUEST_URI} ^/p/(.*)/(.*) [NC]
    RewriteRule (.*) /mm5/merchant.mvc?Screen=PROD&Product_Code=%1&Store_Cod e=ZZ [L]

    with:

    <a href="/p/&mvta:product:code;/&mvta:product:name;">&mvt:product:name;</a>

    If you have search engine friendly links then they also should be created for Related Products - just copy the above example i.e. <a href="/p/&mvta:product:code;/&mvta:product:name;">&mvt:product:name;</a>

    Comment


    • Re: SEO for Products in Multiple Categories/Related Products

      Another option is Sebenza's Ultimate SEO Links.
      Dan - Glendale Designs
      http://www.glendaledesigns.com
      [email protected]
      623-322-6066

      Comment


      • Re: SEO for Products in Multiple Categories/Related Products

        I have yet to have anyone prove to me that having two links to the same product on your site because of multiple categories will cause problems on Google. They are smart enough to realize that you might just want to make your site easier to navigate and have customers actually find and purchase your product.
        I know that there are those who might jump in and give that duplicate content speech. I'm saying prove it for items in multiple categories. (And don't go adding every item in your store into all 500 categories in a store....you know what I mean.)
        Michael Davidson
        Picturesque
        http://picturesqueweb.com

        Comment


        • Re: SEO for Products in Multiple Categories/Related Products

          "They" are saying its good to have it in multiple categories...personally, I think even if this was so, you are better off putting effort into better descriptions and content.
          Bruce Golub
          Phosphor Media - "Your Success is our Business"

          Improve Your Customer Service | Get MORE Customers | Edit CSS/Javascript/HTML Easily | Make Your Site Faster | Get Indexed by Google | Free Modules | Follow Us on Facebook
          phosphormedia.com

          Comment


          • Re: SEO for Products in Multiple Categories/Related Products

            I have yet to have anyone prove to me that having two links to the same product on your site because of multiple categories will cause problems on Google.
            Google's own Webmaster Guidelines state that within reason, store items displayed using separate distinct urls is not considered malicous. But excessive use of duplicate content, slightly different duplicate content throughout the store or obvious attempts to improve rank with duplicat content is not acceptible.

            I see so many store owners, webmasters and developers paste a chunk of "search engine friendly" text in their global header, footer or storefront thinking that this will give them good search engine ranking. To me this is a good example of bad duplicate content, not a few products assigned to multiple categories using different urls.
            Dan - Glendale Designs
            http://www.glendaledesigns.com
            [email protected]
            623-322-6066

            Comment


            • Re: SEO for Products in Multiple Categories/Related Products

              When you have links to the same product from multiple categories and you include the category code and/or category name in the urls, Google doesn't penalize you - I believe you penalize yourself. So of course this meets the Google Webmaster Guidelines.

              Having multiple links to the same product, as PicturesqueWeb intimates, is a good idea. What is not a good idea is to have multiple different links to the same product - i.e. links containing different category codes/names.

              Google doesn't penalize you - it simply places one of the "pages" in it's supplemetary index (i.e. the graveyard) and leaves the other in it's normal index. So why do I believe you penalize yourself? Because the "pages" in the supplementary index are bleeding PR from the rest of your store.

              Comment


              • Re: SEO for Products in Multiple Categories/Related Products

                I love hot topics like this. I think we all do agree judging by the responses. My beef is that people spend so much time on linking and forget what is really most important.....have great content and make the site easy for people to navigate. You can be number one in rankings, but if people hate your store it's worthless.
                As for items in the supplemental index, there is the issue of bleeding, however with great content, this can work to your advantage. The supplemental index results will display when people do very specific searches and Google cannot locate results from the primary index. It's difficult to know which pages you have in the supplemental index now, but if you construct excellent content on these pages, you will be found by those people fine tuning their searches. Focus first on content and usability and the rest will fall into place much better.
                Michael Davidson
                Picturesque
                http://picturesqueweb.com

                Comment


                • Re: SEO for Products in Multiple Categories/Related Products

                  The problem is not what we, the so called experts debate, but that they average store owner wants a "quick fix" to #1 search ratings. You can ALWAYS tell a Charletan SEO expert from a Good one, reqardless of where they come down on debates such as these. Its simple, SEO Charletans advertise the THEY can get you better search ratings by following THEIR formula. There is no forumula. There are only basic rules that one needs to apply to THEIR site...with varying degrees of advantage.

                  Good content is always the toughest...but it does pay extra dividends; not only does it improve Search returns and page rank, it also makes your site more likely to actually capture an order.

                  Personally, I think store owners should concentrate more on conversions rather than search optimization. Once conversions are where they should be, the return on investement for SEO is multiplied by several fold.
                  Bruce Golub
                  Phosphor Media - "Your Success is our Business"

                  Improve Your Customer Service | Get MORE Customers | Edit CSS/Javascript/HTML Easily | Make Your Site Faster | Get Indexed by Google | Free Modules | Follow Us on Facebook
                  phosphormedia.com

                  Comment


                  • Re: SEO for Products in Multiple Categories/Related Products

                    Dead on Bruce!
                    Dan - Glendale Designs
                    http://www.glendaledesigns.com
                    [email protected]
                    623-322-6066

                    Comment


                    • Re: SEO for Products in Multiple Categories/Related Products

                      Thanks for the help Pete. I had already followed your tutorial to set up my .htaccess file, along with your help. I was just using the wrong rewrite code on my category display page. I also changed the related products display page and now they are displaying short urls. I just have to verify that Google is able to crawl them now.

                      Thanks to everyone else for the great advice and comments.
                      Maria
                      www.alexandersplayroom.com

                      Comment


                      • Re: SEO for Products in Multiple Categories/Related Products

                        Now that I have made this change all of my product url's are different. How will this affect my site SEO wise? My site is finally ranking higher in the serp's and I do not want to be knocked back down because of this change.

                        Thanks.
                        Maria
                        www.alexandersplayroom.com

                        Comment


                        • Re: SEO for Products in Multiple Categories/Related Products

                          Agreed. Conversions are best. Can't spend content. However if I don't have good content that convinces me to purchase, the conversions will never come. It's a good balancing act.
                          Michael Davidson
                          Picturesque
                          http://picturesqueweb.com

                          Comment

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