A Complex Customer Base with Evolving Sales Cycles
BTO Sports
Motocross super-store BTO Sports sells premium gear, parts, and accessories to a worldwide online audience.
Challenge
Not having a handle on customer buying cycles can mean unnecessary inventory and expenses.
Systems that don't communicate with each other can mean painful manual processes.
When you're trying to supercharge your growth, you need real time access to product sales information.
Miva's integrated ecommerce solutions drive ROI 2x faster than the industry average.
Explore Miva Enterprise
SolutionAn agile integration provides real-time data access.
BTO Sports uses Miva to integrate ecommerce, inventory management, and other key business systems.
See Miva IntegrationsBTO Sports: Goals Achieved
21%
21% increase in Customer Lifetime Value (CLV)
30%
Average Revenue Per Click (RPC) up 15%-30% among top customers
12%
Overall profit up 12%