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Miva, Inc., an industry leading enterprise ecommerce platform, is pleased to announce a new product enhancement for Miva online retailers. With Miva’s native functionality, merchants can now add sophisticated custom lookup tools to their online stores, helping shoppers find products efficiently and avoid navigating through multiple filtering layers. Swifter product discovery decreases customer frustration, getting shoppers through the buying process faster.
Miva’s latest upgrade is particularly beneficial to ecommerce businesses that offer hundreds or even thousands of specific products to support the automotive, home appliance, office equipment and heavy equipment industries. Merchants can add SKU product data to Miva by simply importing a .CSV file.
An automotive specialty store might set combination facets to create a Year, Make, Model lookup that makes it easy for shoppers to find exactly the right replacement parts. An office supply specialist can use combination facets to direct customers to the correct ink cartridges for their specific printer. Using the optional universal product setting, the automotive retailer might show customers a special on auto wax, while the office supply store might point their customers to a promotion on printer paper.
“Ecommerce websites with fewer distractions are more likely keep customers focused on purchasing, and that can lead to increased conversion rates which leads to higher profits.” says Brennan Heyde. VP of Developer Relations at Miva. “This latest upgrade to the Miva platform is designed to enhance the customer experience, helping our merchants grow their businesses.”
These new tools join other features native to the Miva platform, including:
With Miva’s newest software release, the new features are available without custom programming or third-party services.
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