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March 2011

Miva Merchant Announces Release Of Miva Merchant Mailer

New mailer offers online email creation, list management, performance reporting for Miva Merchant store owners.

Leading ecommerce software provider Miva Merchant in conjunction with email marketing provider Exact Target has released a new email marketing application, Miva Merchant Mailer specifically designed with ecommerce store owners in mind.

“We’ve been an Enterprise customer of Exact Target for a number of years,” says Rick Wilson, Miva Merchant COO. “When the opportunity came up to partner with them to leverage their platform in an easy-to-use, intuitive product for the small and medium sized business space, we immediately moved to offer such a product.”

Miva Merchant Mailer is a simple and easy to use email marketing application that provides merchants with the ability to engage their customers and increase their sales. The application includes hundreds of pre-built templates that make it easier for users to create professional-looking emails without the use of HTML, and the customization options for HTML-capable users are virtually unlimited.

Merchants can also add opt-in email addresses directly from their websites and add them to their email lists in real time.

Customers can try Miva Merchant Mailer free for 30 days, and pricing starts at $9.95 for up to 250 contacts. Send an unlimited number of emails, you’re only billed by your list size. Also included is easy to use reporting to track and improve your results over time. Many other features, including modular integration with the Miva Merchant software, will be available soon.

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