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Platform Architecture

A fully customizable and scalable system, thoroughly supported and delivered securely through the cloud.

  • Unparalleled

    All facets of your ecommerce operations (content, data, etc.) are supported in a unique, PA-DSS certified software instance, complete with fail-safe streaming updates and unparalleled stability.

  • Flexible

    Miva's platform is designed to handle the unique requirements of an enterprise business (complex data sets, large SKU counts, configurable products, pricing and customer groups, etc.) while giving you access to the data you need to run your day-to-day.

  • Integrated

    Our suite of enterprise tools seamlessly connect front-end shopping experiences with the back-end systems that help manage day-to-day operations.

  • Fast

    A second is an eternity in ecommerce. Our sites consistently respond in 1/3 of that time, ranking us among the fastest ecommerce stores on the web today.

  • Secure

    Your site will be fully PCI 3.0 compliant, protecting against credit card data breaches so that your customers can shop securely.

  • Scalable

    Both our software and hosting environment can handle extreme amounts of traffic, with the ability to scale up resources in a matter of seconds.

  • Hosted

    Your Miva software is hosted in our own data center, where we manage every technical aspect of your ecommerce store.

  • 24/7/365

    Our expert team of system administrators and state-of-the-art monitoring systems ensure your site is running smoothly around the clock.

  • Uptime

    99.99% – Our clients process over four billion dollars a year on our platform, and demand perfection.

Free Product Tour

Design & Build

Leverage an exceptionally flexible template language and theming system designed to support your unique business rules and processes.

  • ReadyThemes

    Gorgeous, fully responsive theme templates pre-designed for aesthetic power and ease of use.

  • Responsive

    Responsive frameworks build stores that render beautifully on any device.

  • Flexible

    The most flexible template language available anywhere, so the only limit is your imagination.

  • Content

    Upload and manage all site assets, including images, video, music, PDFs, animations, and GIFs.

  • Customize

    Customize all aspects of your store with fine detail control, including colors, fonts, banners, and layouts.

  • Admin

    Navigate all Miva features with new Search, History, and Bookmark functions.

  • Browse

    A fluid, easy to use image library & image selection interface.

  • Custom Fields

    Add an unlimited number of custom fields to products, customers, categories, orders, or your checkout process.

  • CSS, JavaScript, and Bootstrap 3

    Universal control and support.

  • Resources

    Full CSS style resources available.

  • Pages

    Create unique pages with custom layouts to feature new product releases, sales, news, and other special content.

  • WordPress

    Integrate your store and blog seamlessly with WordPress.

  • Blog

    Create media-rich blog posts with integrated product and add to cart links.*

  • Custom Quoting

    In instances where in-person interaction is required, allow for 'submit a quote' (B2B ready).

  • Learn

    Detailed video tutorials for rapid assimilation.

  • Professional Services

    Schedule a consultation for a full-design package to build the design and workflow of your site.

Display Products

Showcase your products in any manner imaginable.

  • Unlimited

    Everything – products, categories, attributes, levels, kits and more.

  • Visual Library

    Select and view a preview of your product images with dimensions.

  • Image Machine

    Add and organize images instantly, with unique images for individual attributes.

  • Resizing Engine

    Upload the highest quality image available for automatic resampling to all desired sizes.

  • Tabs

    Catalog section tabs manage and increase search optimization.

  • Agile

    Import new product data one at a time or in bulk.

  • Dynamic

    Arrange inventory by product, variation, sub-category, category, and custom fields.

  • Accurate

    Display inventory messaging and alternate shipping options from multiple warehouses or fulfillment centers.*

  • Kits

    Mix and match products and attributes to create bundled products or 'kits', accurately reflected in inventory levels.

  • Logic

    Set up logic based functions to automate merchandising functions, e.g., if a product is sold out, automatically update the product page.

  • Inspire

    Suggest related products, products recently viewed and purchased, bundle deals, and add-ons.

  • Attributes

    Create unlimited attributes (size, color, fit, part, length, diameter, etc.) to add to a product's description.

  • Configure

    Customers can build complex products by selecting from an unlimited number of product attributes.

  • Customize

    Customize product display with checkboxes, radio buttons, text boxes, swatches, and drop down choices.

  • Rules

    Set price group rules to offer promotions based on shopping cart conditions.

  • Summary

    Quickly view and edit active / inactive products with name, image, category, and inventory levels.

  • Activate

    Activate and deactivate products by simply checking a box.

  • Bulk Upload

    Upload products via FTP.

  • Sync

    Automatically sync products and inventory with ERP and accounting system for instant updates.*

  • Categorize

    Group products and product types by attribute.

  • Custom Keywords

    Include unique keywords for enhanced customer discovery.

  • Images

    Upload unlimited product photos with easy drag-and-drop interface for immediate auto-resizing and display.

  • Metadata Override

    Override and re-write meta title and description, or populate dynamically.

  • Import / Export

    Bulk update products by importing via csv, xls, or xml file.

  • Multi-Category Assign

    Assign products to multiple categories at once

  • Flags

    Mark products with "NEW" or "SALE" flags to highlight featured inventory.*

  • Weights

    Assign weight to products for easy shipping calculations.

  • Digital

    Turn any product into a digital download.

  • Related Products / Upsells

    Select products for upsell or rely on system defaults such as best-selling, most viewed, etc.

Free Product Tour

Configure Catalog

Design and modify your stores infrastructure and organization methodology.

  • Summary

    Structure your categories quickly and easily with an intuitive management interface.

  • Drag & Drop

    Configurable drag & drop spreadsheet imports for rapid catalogue updates.

  • Build

    Build multi-tier categories in a tree like structure.

  • Content

    Create a category description to explain a category in further detail.

  • Sorting

    Easily change the order and tier - all products move with category when re-ordered.

  • Multi-Tier

    Organize multiple tier levels effortlessly with drag and drop capability.

  • Merchandising

    Organize products within a category quickly using a visual sorting feature.

  • Custom Search

    Help customers to find a category by including a list of additional keywords to locate a specific category.

  • Custom Metadata

    Override current Meta Title and Description for any category.

Optimize Search Rankings

Improve search-engine ranking with built in SEO best practice tools and frameworks.

  • Keywords

    Comprehensive indexing and tagging for consumer searchability of pages, content, inventory, and products.

  • Structure

    Clean URL's are easily indexed by search engines.

  • Schema

    Allow search engines to display content like pricing and imagery.

  • Metadata

    Take full control over your page descriptions and titles, ensuring search engine visibility. Override meta title and description for any category.

  • URL Redirects

    Create automatic redirects on the fly.

  • Google Sitemapping

    Automatically create a specific sitemap.xml to index every URL on your site.

  • URI Management

    Gain total control of your page URL's using our lightning fast URI management tool.

  • Links

    Customize naming and structure of site links with clean, easy to read URLs. Enable short links for optimum URL paths.

  • CSS Page Tags

    Add dynamic meta tags to pages and products to increase search visibility and make products easier to find. Page titles and descriptions are completely customizable.*

  • MAP

    Built-in automatic site mapping for Google-friendly URL indexing.

  • Pages

    Total control of page structure.

Free Product Tour

Engage Buyers

Design every element of your shopping experience.

  • Content

    Unlimited product photos with dynamic display options including a built-in light box.

  • Mini-Basket

    Display cart totals (including shipping estimates) throughout the purchasing process.

  • Merchandising

    Direct customers to upsells, cross-sells, and related products.*

  • Inventory

    Use inventory messaging to offer "last chance" opportunities.*

  • Faceted Search

    Buyers can sift products by price, best selling, newest items, or custom attributes.*

  • Alerts

    Configure auto-email triggers for abandoned carts, inventory / ship by status, birthdays, buyer segments, and more.*

  • Google Shopping

    Easily configure automated product feeds.

  • B2B Ready

    Assign unlimited custom, dynamic displays, rates, and shipping options for business customers.

  • Reviews

    Invite customers to leave ratings and reviews which you can moderate.*

  • Navigate

    Customers can follow a smart navigation path to the current page with clickable links.

  • Index

    Easily index content including automatic site-map.

  • Layout

    Configure customer search results layout from an easy to use tab.

  • Keywords

    Assign common keywords to products and categories to make customer search results accurate and relevant.

  • Canonical Category Structure

    Assign products to one or more categories.

  • Site

    Customers can search total site content for pages, categories, products, or descriptive copy.*

  • Wish Lists

    Send targeted promotions based on customer wishlists.*

  • Personalize

    Pricing, availability, banners, coupons, recurring visits, and more using our logic based templates.

  • Pro Services

    Want advanced UX design assistance? Explore our Professional Services here.

  • Assets

    Visit a central library upload and manage all digital assets.

  • Schedule

    Schedule specific publish dates across a wide variety of promotions, feeds, and assets.

  • Predictive Search

    Help customers find products with real-time predictive search.*

  • Weighting

    Every search result is weighted - exact matches are listed first.*

  • Manage Quotes

    Allow your customers to submit full or partial quotes for review and processing.

  • Login with Facebook, Amazon

    Quick login through trusted partners.

Run Promotions

Assume total control of your merchandising and promotions.

  • Create

    Configure coupons with restrictions for date, number of uses, and per shopper use.

  • Feature

    Call attention to products, categories, sales, and more - anywhere on your site.

  • Sort

    Arrange products within category and sub-category views for prime positioning.

  • Schedule

    Plan a specific time range for promotional offers in advance.

  • Rule Sets

    Choose from a full slate of price rules for special promotions: Buy X Get Y, Add-On Product, Fixed Discount, Percentage Discount, Specific Sale Price, Shipping Discount, Volume Pricing

  • Upsell

    Increase conversions with upsell, cross-sell, related product, and bundle offers.

  • Unique Upsell

    Configure upsell products based on basket contents.

  • Unique Customer Offers

    Create special pricing rules for retail customers or B2B wholesale accounts.

  • Conditions

    Set logic-based promotion criteria, by price, attribute, and more.

  • Auto-Generate Codes

    Batch generate unique coupon codes, or auto-generate and display in real time based on customer actions.

  • Set Minimums / Maximums

    Create exact conditions for promotional offers.

  • Exclude

    Remove individual products from any promotional offer.

  • Gift Cards

    Create gift card design templates, offer tiered card value, edit, and track remaining balances.

  • Reporting & Sync

    Run dynamic promotions with the assurance that discounts and Gift Cards will be mirrored in your ERP or accounting system.*

  • Account Credits

    Customer service reps can add to / manage customer account balances.

Free Product Tour

Convert Sales

Create a streamlined, secure checkout process – a 100% customizable user experience.

  • Checkout

    Configure 1-4 page checkouts with unlimited layout options.

  • Global

    Support for multiple languages, currencies, taxes/VAT, warehouses, and international shipping prices and customs.

  • Visual

    Provide product zooms and multiple alternate images.

  • Quick View

    Customers can quickly view product information and add to cart from any site page.

  • Recent View

    Logged-in customers can see previously viewed products.

  • Subscription Management

    Easily manage your subscription and recurring billing – 100% built in controls not found in any other ecommerce software.

  • Customer Accounts

    Facilitate faster transactions, easier return visits and status updates, and vital data collection via customer account set-up.

  • Shipping Calculators

    Live calculation of shipping charges based upon anything – flat rates, zone, weight, freight, price table, or quantity.

  • Shipping Carriers

    Calculate shipping fees automatically for a host of carriers/methods, with live rates for USPS, UPS, FedEx, and CanadaPost.

  • Payments

    Process payments via PayPal, Amazon Pay, Quickbooks Merchant Services, Payflow,, Chase Paymentech Orbital, Cybersource, and First Data Global Gateway.

  • MivaPay

    Gateway agnostic tokenization engine, full customer account wallet support.

  • Apple Pay

    Give customers the convenience of single touch purchasing on Mac computers and iPhone and iPad devices, with Apple Pay for the web.

  • Business Payments

    Offer customers account credit, EFT, ACH, commercial card, check, and purchase order payments.

  • Live Tax Calculation

    Integration with tax systems like Avalara, Accurate Tax, and TaxCloud.

  • Rules-Based Taxes

    Apply state, national, and custom tax rates automatically.

  • Restrictions

    Exclude payment methods at product level or by order/geo data.

  • Abondoned Carts

    Track customers who fail to complete checkout, and send automated email promotions.*

  • Affiliates

    Engage, calculate and compensate affiliates.

  • Security

    Handle all sensitive transaction data in line with PCI standards.

  • Enable Shipping

    Display and manage complex shipping rates and rules for any type of product, any weight, anywhere.

  • Easy Admin

    Administer shipping rules, calculators, pricing and methods at the click of a button.

  • Summary

    Add, edit, and sort active / inactive shipping methods, via a drag and drop capability.

  • Methods

    Easily configure your preferred shipping carriers and methods (Group, 3 Day Air, Priority Mail, First Class).

  • Method Restrictions

    Manage restrictions and rate adjustments for any active shipping method.

  • Advanced Shipping

    Ship by weight, size, offer table calculations, and generate price tables.

  • Sorting

    Dynamically display shipping metchods via a drag and drop interface.

  • Real Time Rates

    Generate immediate, location based quotes provided by shipping carrier.

  • Tiered Rates

    View tier shipping rates based on order size.

  • Segment

    Restrict shipping methods to specific countries, regions, basket sizes, or customer groups.

  • Free Shipping

    Offer free shipping throughout your store, or on a per product basis.

  • Reporting

    Export shipping data to study costs and trends in your store.

  • Mobile POS

    Sell anywhere you have a signal.

Manage Orders

Manage and fulfill of orders with comprehensive tracking, customer communication, editing, and status updates.

  • View

    View and sort orders by order number, date, status, batch.

  • Summary

    See customer information, edits history, order status changes, and tracking information.

  • Filter

    Display orders by status or date.

  • Search

    Jump to specific orders by entering search criteria (customer name, order ID, status).

  • Log

    Show a detailed summary of an order's activity – easily sharable with your customers.

  • Edit

    Edit order status, including marking as back-order.

  • Track

    Automate communication of tracking info to customers at every status change.

  • Export

    Compile and export order data into easily exported lists and spreadsheets.

  • Customers

    Monitor status, tracking, inventory availability, shipping, discreet shipments, and additional payments.

Free Product Tour

Process Returns

Track, manage, and approve returns quickly and painlessly.

  • Summary

    View a detailed list of returns, and filter by return status or date.

  • Status

    Access a detailed return summary page with order number, reason for return, and customer commentary.

  • Approve

    Approve (or reject) returns with the click of a button, refund the full or partial purchase amount.

  • Sync

    Track and returns into your back end ERP or accounting system for simplified management.*

  • Self-Service

    Your customers can initiate returns and track statuses under their account. Once a return has been initiated, a user can check updates and messages.*

Monitor Inventory

Predict, control, and distribute inventory to maximize profit and customer satisfaction – unlimited categories, products, attributes, and configurations.

  • Tracking

    Track product availability, attribute combinations, unit cost, sale price, orders, back-orders, and returns.

  • Accuracy

    Integrate with vendor systems for instant status of inventory availability.

  • Manual Control

    Adjust/update inventory data manually when needed.

  • Baskets

    Monitor 'in basket' products – automatically or manually delete baskets when necessary.

  • Amazon

    Amazon-compatible inventory strategy with dedicated tabs for creating and editing listings and managing orders.

  • eBay

    eBay store-compatible inventory strategy for listing multiple auctions with configurable attributes and pricing.

  • Alerts

    Automated notifications for low stock or out of stock.

  • Messaging

    Let customers know current inventory status, ie in stock, number remaining, back-order, sold out, notify for updates, or a custom message.

  • Reports

    Import/export all inventory and sales data, with the ability to sift results by date, product, orders, and more.

Support Customers

Build sales, foster brand loyalty, and reduce demands on customer service by analyzing your store's audience and trends and allowing customers to customize their experience.

  • Address Book

    Customers can store multiple shipping and billing addresses.

  • Wallet

    Enjoy a gateway agnostic tokenization engine, and full customer account wallet support.

  • Wish Lists

    Allow customers to create, name, and edit lists of products, and easily transfer products to basket. Customers can choose to make lists public, and browse the public lists of other users.

  • Summary

    Compile and view detailed snapshots of your customer accounts.

  • Search

    Quickly find a specific customer by searching by name, email address, order #, etc.

  • Shop As Customer

    Digitally assist a buyer's shopping experience mid-stream upon request.

  • Customer Accounts

    Customers can create accounts for easy access to order status, wish lists, and special promotions.

  • Business Accounts

    Set up B2B/wholesale accounts to offer special price group discounts and set specific product displays by user, purchasing group, or business entity.

  • Availability Groups

    Control which products and pricing are seen by different individuals or customer groups.

  • Manage

    View/export all customer data, including email address, add-date, purchase history, and preferences.

  • Credits

    Apply credits and gift certificates to customer accounts.

  • Customer Alerts

    Set up automated emails triggered by order activity, status changes, tracking updates, or other custom behaviors.

Synchronize Channels

List products on Amazon, Google Shopping, Ebay, Etsy, and more – and manage these orders from one single interface.

  • List

    Create eBay or Amazon listings for products and link to seller accounts from built-in tabs.

  • Content

    Create unique content for each listing, including photos, names, descriptions, and prices.

  • Manage

    Sync and manage all external marketplace orders, auto-download into your store Admin panel.

  • Diversify

    Create multiple listings per SKU to highlight different product attributes or names.

  • Templates

    Communicate with customers automatically upon order activity or status change.

  • Groups

    Create user groups with unique admin rules for each marketplace.

  • Get Orders

    Pull orders from all online marketplaces automatically, even for listings originated outside of Miva.

  • New Marketplaces

    Etsy, Ebay Motors and Amazon UK now supported.

  • Google PLA

    Easily configure Google PLA feeds.

Free Product Tour

Streamline Operations

Manage inventory, orders, content, marketplaces, shipping, fulfillment, analytics, and reporting – from a single view.

  • Indexing

    Index and tag your admin panel for quick search of pages, inventory, and admin functions.

  • Enterprise

    Assign roles, functions, and access based on job function.

  • Responsive

    Seamlessly navigate your responsive administration interface across all devices – optimized for speed, usability and touch interfaces.

  • Users

    Manage permissions and update passwords for customers and administrators from a single source.

  • Last Login

    Monitor user activity by viewing login history.

  • Groups

    Create role-based management groups (marketing, design, IT, etc).

  • Advanced Permissions

    Grant access and modify the user experience by role – displaying products, imagery, and content dynamically.

  • Inventory Thresholds

    Manage your entire inventory, set alerts to automatically stop selling when inventory is out.

  • Reports

    Configure and export custom reports to view best selling products, overall sales, customer lifetime value, and more.*

  • Tracking

    Integrate Google Analytics to track site traffic, sources, page views, conversions, cross-referenced with revenue.

  • Manual Control

    Edit orders on the fly to reflect up to the minute changes.

  • Returns

    Issue, track, and email Return Merchandise Authorization (RMA). Issue refunds upon completion.

  • Batch Actions

    Create batches of orders or shipments, process batch actions.

  • Auto-Emails

    Generate automatic response or email sequences with custom templates and triggers.

  • Confirm

    Orders and returns, issue tracking into, offer specialized promotions based on customer profile/action.

  • Navigation

    Fuzzy search, quick links, bookmarks, breadcrumbs and recent history make admin navigation fast and intuitive.

  • Saved Searches

    Create custom views for frequently searched data.

  • Custom Tabs

    Use drag and drop tabs to easily design a custom workspace.

Automate Workflows

Tightly integrate front end purchasing with the systems your business depends upon, including Accounting, CRM, OMS, and ERP.

  • Accounting / ERP

    Leverage a full suite of enterprise integration tools to create a seamless bridge to any backend accounting / ERP system. Tools available: Great Plains, Navision, Dynamics, NetSuite, Epicor, SAP, Quickbooks, Sage, DST, Macola, Stone Edge, FreeStyle, 4Psite, and More

  • Fulfillment

    Integrate essential shipping and fulfillment solutions – ShipStation, ShipWorks, Ship Rush, UPS Worldship, Ordoro, and more.

  • Pick / Pack / Ship

    Create customized, sortable, order fulfillment 'pick slips' to support your warehouse team.

  • Data

    Automatically import/export product, category, inventory, customer, order, affiliate, and shipping data, in XML, EDI, and JSON API formats.*

  • Visibility

    Configure and map data in any manner your business requires – for quick views and agile decision making.

  • Labels

    Built in support for label printing via UPS, FEDEX, and Endicia for USPS.

  • Link

    Coordinate the efforts of your marketing, shipping, and product departments via an integrated management interface.

  • International

    Comply with international import and hazmat policies by automatically adding Harmonized Tariff codes to appropriate international orders.*

  • Returns

    Create digitally supported return processes with advanced return functionality.*

Free Product Tour

Analyze Performance

Generate comprehensive reports to analyze trends, traffic, and order activity for the guidance you need to map a successful digital strategy.

  • Track

    Quick install of tracking code on all site pages.

  • Analyze

    Access to visitor activity data, universal analytics and enhanced ecommerce tracking.

  • Reporting

    Compile and export custom data reports – gross revenue, location, product sales, category, customer, and more.

  • Inventory

    Monitor and control inventory with reports and custom-trigger alerts.

  • Orders

    Pinpoint trends in order activity at a glance with custom sifting and side-by-side comparison by date and time period.

  • Revenue

    Get real-time snapshots of current revenue, by day, week, month, etc. – with comparison and percent change.*

  • Conversions

    Discover how many site visitors were converted into paying customers.*

  • Average Order Value

    View Average Order Value (AOV) by selected date or date range.*

  • Top Keywords

    Learn what keywords your customers are searching for when they find your site.*

  • Top Sellers

    List top purchased products, sort by revenue, profit, and more.

  • Shipping

    Analyze shipping methods and costs to offer customers the most cost-effective options.

  • Live Activity

    View real-time on site activity, with the ability to drill down to device type.

  • Order Locations

    Map where sales are coming from, with revenue breakdown by country, state, and city.

*Requires customization. Please contact our Professional Services department.

More than 500,000 businesses have already launched Miva stores.

Join Miva and start your new site today.

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