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Miva Merchant Features with UPS Ready


A new Responsive template-based theme system designed to get you looking good and selling quickly on any device.

Enterprise-Grade Merchandising

New discounting & marketing engine includes coupons, volume pricing, free shipping & more.

Store Design / Setup

Everyone wants their store to be beautiful, so we've made a CSS template-based system that any developer or designer in the world should feel right at home using. We provide dozens of CSS-based themes to use as a starting place, including support for a fully responsive Bootstrap 3 framework. We give you complete control over the HTML, CSS and JavaScript to build the store of your dreams.

When building your site you have multiple options:

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Template system

Custom fields

Other store setup

  • 100% HTML5 page-based templates
  • Full control of CSS
  • Full access to JavaScript
  • Tokens and if / then logic supported
  • Bootstrap 3 support
  • Product
  • Category
  • Order
  • Customer
  • PA-DSS checklist
  • Configure SMTP server
  • Backups
  • Easy WordPress integration
  • Video tutorials for common tasks

Shopping Experience - B2C and B2B Ready

A shopper's experience is crucial, and your store has to be more than just a pretty face. Miva Merchant has it all, including special Business-to-Business features out of the box.

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  • Multiple (unlimited) photos
  • Built-in lightbox feature
  • Clear inventory messaging
  • Mini-basket
  • Photos in cart page
  • Custom sorting on best selling, lowest price, highest price, newest items
  • Special pricing based on user login
  • Special products based on user login
  • Unique content based on user login

Checkout Experience

Checkout is what makes ecommerce sites more complicated than normal websites. We take the pain out of checkout for you and your customers. Checkout flow can be completely optimized for any unique business needs, including One Page Checkouts, 2 Step Checkouts or more traditional 3 and 4 Page Checkouts. No two businesses are alike, and their checkout processes shouldn't have to be either.

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Customer account creation

Shipping service live rates

  • Order minimum
  • Upsell based on basket
  • General upsell
  • Unique customer-based pricing
  • For easy return visits
  • Allows real time phone support / basket assistance
  • Automated order status updates
  • Easy reordering
  • USPS
  • UPS
  • FedEx (SmartPost and freight)
  • CanadaPost

Shipping calculators

Real time payment methods

Non-real time payment methods

  • Flat rate
  • Zone-based
  • Weight-based
  • Price table-based
  • Quantity-based
  • Chase Paymentech Orbital (Tampa and Salem)
  • Payflow Link
  • Payflow Pro (hosted and direct)
  • QuickBooks Merchant Services
  • CyberSource
  • First Data Global Gateway (Linkpoint)
  • Amazon Payments
  • PayPal Standard
  • PayPal Advanced
  • PayPal Pro
  • PayPal Express Checkout
  • PayPal Bill Me Later
  • Credit card with simple (Mod10) validation
  • Check payments
  • Purchase order payments

Live sales tax calculator integrations

Rules-based sales tax calculators

  • Avalara
  • Accurate Tax
  • TaxCloud
  • State-based sales tax
  • Canadian VAT
  • European / international VAT
  • Generic / custom sales tax

Back-end Automation and Productivity / Efficiency Features

The more you grow, the more you will want to automate. Miva Merchant is ready to "talk" to the most popular SMB and Enterprise-level systems. Connect your ERP, Accounting, CRM, Fulfillment Center or more to Miva Merchant and streamline your operations.

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Accounting software

Payment gateways

Label printing

  • Miva Merchant Synchro (QuickBooks Pro, Premier and Enterprise)
  • Atandra T-HUB (QuickBooks Online, POS, Pro, Premier and Enterprise)
  • SAP Business One
  • Sage Accounting Products
  • NetSuite
  • Dynamics
  • and more
  • Chase Paymentech Orbital (Tampa and Salem)
  • Payflow Link
  • Payflow Pro (hosted and direct)
  • QuickBooks Merchant Services
  • CyberSource
  • First Data Global Gateway (Linkpoint)
  • Amazon Payments
  • PayPal Standard
  • PayPal Advanced
  • PayPal Pro
  • PayPal Express Checkout
  • PayPal Bill Me Later
  • USPS
  • Endicia
  • UPS
  • FedEx
  • CanadaPost

Shipping service live rates

Shipping / fulfillment

Programmer options

  • USPS
  • UPS
  • FedEx (SmartPost and freight)
  • CanadaPost
  • Monsoon Stone Edge
  • ShipWorks
  • Dydacomp's Mail Order Manager (MOM)
  • ShipStation
  • 4Psite
  • Ordoro
  • Any ERP / CRM / Fullfillment house
  • XML
  • EDI

Related feature - custom fields

Full access to data

  • Product
  • Category
  • Order
  • Customer
  • Product import / export
  • Category import / export
  • Inventory import / export
  • Shipment status import / export
  • Customer account import / export
  • Order export
  • Affiliate export

MultiChannel Marketplaces

In this day and age it's vital for ecommerce store owners to get their products seen by potential customers. One of the best ways to do that is to list your product catalog in popular online marketplaces like eBay and Amazon (coming soon). Miva Merchant makes that simple to do, all while managing your inventory and orders from one centralized admin.

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Listing Options

  • Create multiple listings per SKU
  • Unique descriptions, titles and prices
  • Round trip order management

Search Engine Optimization and Promotion

Your store gets built from the ground up to be search-engine friendly.

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  • Customizable link structure
  • Dynamic meta tags
  • Automatic site map
  • Easily indexable content
  • Total control of page structure


Miva Merchant offers industry-best inventory tracking of a product, including products with variations / attributes like size and color, etc. Unlimited depth of product options and / or kit-building allows for the power to manage very complex inventory sets and never worry about unexpected back orders or customer dissatisfaction.

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User messaging

Keeping inventory levels accurate

  • Track inventory on products or any product variation combination like size, color, etc.
  • Amazon-compatible inventory strategy
  • eBay store-compatible inventory strategy
  • Email notifications to store admins on low stock threshold
  • Out of stock, not available to order
  • Out of stock, backorder for later delivery
  • Custom message
  • Number in stock
  • Manually through the store admin
  • Inventory import / export
  • Drag-and-drop spreadsheet for update
  • Perfect for one-of-a-kind or limited edition products

Store Administration Features

Allow one or more administrators access to all or part of the admin system, giving them enough access to do their jobs while keeping security tight. Our easy-to-use browser-based interface makes it dead simple to add and edit products and categories and run reports on your business, as well as manage orders (including taking phone orders) and shipping and fulfillment.

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Batch processes

  • Phone order
  • Edit / change / cancel order
  • Discreet shipments
  • Order tracking (and order tracking notifications to customers)
  • Take additional payments
  • RMA generation
  • RMA tracking
  • RMA emailing
  • Easy refunds once an RMA is completed
  • Create batches of orders or shipments
  • Bulk process batches
  • Report on batches
  • Custom batch actions

Auto-generated emails


  • Customer order confirmation
  • Merchant order confirmation
  • Shipment emails with tracking information
  • Customer account creation confirmation emails
  • RMA issued
  • RMA received
  • Backorder notice
  • Custom rule-based emails
  • Choose currency
  • Choose unit of measurement
  • Put store in maintenance mode (temporarily block shoppers)
  • MailChimp integration
  • BuySafe integration

Product / Catalog Management

Organize unlimited products in unlimited categories and subcategories. Each product can have unlimited variations (e.g., size, color, etc.), each of which can be assigned specific photos and inventory levels.

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No limits

Product variation controls


  • Unlimited products
  • Unlimited product variations / attributes (e.g., size, color)
  • Unlimited categories
  • Unlimited subcategories
  • Unlimited custom fields (additional information that can be stored with a product, e.g., dimensions)
  • Checkboxes (yes / no)
  • Radio buttons (either / or)
  • Text boxes (line of text)
  • Text areas (block of text)
  • Swatches
  • Dropdowns (choices)
  • Unlimited number
  • Drag-and-drop upload
  • Auto-resizing
  • Associate with specific product or any of its variations

Inventory (also see Inventory section)

Data management

  • By product
  • By product variation
  • By kit
  • Import / export products
  • Import / export categories
  • Import / export subcategories
  • Drag-and-drop import templates
  • Downloadable Excel-based data templates
  • High-speed import and export functionality

Reporting and Analytics

Knowledge is power. Miva Merchant helps you understand web traffic patterns and sources as well as customer shopping habits.

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  • Google Analytics
  • Support for all major analytics platforms
  • Easy at-a-glance visual graphs
  • Gross sales reports
  • Product sales reports (including best sellers)
  • Geographic sales breakdown
  • Export sales data (CSV or XLS)
  • Custom reporting by customer, product or category

Unlimited Potential: Beyond Miva Merchant Out of the Box

Anything is possible. We strive to include all the features you might ever need in Miva Merchant, but every business is different. Because of this, Miva Merchant supports ways for developers to make deep changes to the way the store works.

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  • Third-party modules available off the shelf for many niche needs
  • Third-party developer community available for hire
  • In-house Professional Services division available for custom coding
  • Free developer program available to any tech professionals interested in building Miva Merchant add-ons and modifications
  • Free developer documentation
  • Free developer video tutorials
  • Need Help?
  • Have Questions?

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