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Recommendations: pay-for-performance search program
Recommendations: pay-for-performance search program
Hello,
I have a client considering a program with Overture, Google or others to
support a web campaign that is not currently being advertised elsewhere. We
have a decent understanding of the search words that users are currently
using to find the site, although we also want to tailor those words to
better reflect the direction of the current campaign.
Seasonally, they have a pretty robust advertising program, but not for
several months to come.
I'd welcome comments from folks who have used any of the services for
promoting otherwise "dark" web campaigns... All suggestions welcome!