Eye Opening Statistics About Social Media

Re: Eye Opening Statistics About Social Media

Would be nice to see how much all this "social" activity actually results in "Sales" for the typical Merchant store owner.

I see lots of stats like this. Rarely (and I can't recall one off hand) do you see that "investing X in FaceBook results in Y in sales" kind of data. Granted, brand building is important and doesn't often give you an x for y result...but brand marketing itself is not appropriate for most small store owners. (Not to be confused with building a loyal customer base...branding is more about promoting your business to those that have never bought.)

From what we've seen, to do Social media correctly, requires at least a two hour per day investment. (Not to mention its disruptive schedule.) This is not to say store owners shouldn't consider at least some aspects of SM, just a caution that it doesn't de-focus you from more profitable avenues...so you can afford to either hire someone to do you SM, or hire someone to do what you should be doing while you do SM.

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