3 Visits until a customer orders?

[DEXTERITY]

Greetings,

I was wondering if someone could help shed some light on this. And I'm sure there is no concrete answer.

I notice in my stats, that most of my customers visit my store 3 times prior to ordering. Some order on the first time. It's either one or the other.

Is there any reason behind this? I'm guessing people find the site (reggaeplanet.com) initially then come back to order? Also, I get a lot of hits via google ad words, but not that many orders. I wonder if the orders are actually coming at a later date (the three visit customers) and thats why my ROI sucks.

I think my ads, keywords, campaigns are laid out pretty good. Compared to my competitors they seem great to me lol.

Thanks

[lfreeman]

Re: 3 Visits until a customer orders?

It may be simple price checking practices of the consumers? It's at least a good sign that they do come back?

[DEXTERITY]

Re: 3 Visits until a customer orders?

guess my reply didn't go through.. thanks, thats a good point. definitely is a good sign.