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News: Selling Luxury Items Online

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    News: Selling Luxury Items Online

    Article:
    Selling Luxury Items Online
    Source: ECommerce-Guide

    Snippet:
    "No matter what you're selling online, your customers need to feel confident about your products. But if you're selling high-end items, like antiques or jewelry, there are other things to consider when creating and designing a successful e-commerce Web site."

    Talking Points:
    Do you currently sell luxury items? If so, what steps have you taken to provide a "personal touch" to your shoppers?
    Do you agree that some of these services would appeal to smaller purchases as well?
    Have you had success in building a sense of community around your store? How did you do it?
    Jimmy Cooper - "Still a Mivite at heart..."
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