Need opinions please

[Red Flare]

We are in the process of redesigning our business cards and would like to put a statement on the front of the card. We came up with this:

1. High quality, affordable disaster preparedness products for individuals families and groups.

or

2. Disaster preparedness products for individuals families and groups

Which one, if any, do you like best? Please do not hesitate to state your honest opinion, I won't get mad (at least I'll try not to ;) )

[Juliesjewels]

Go with #1. The first one sets you apart with "high quality, affordable ...." but the second one sound generic.