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On BASK, the coupon input is presented to the user before they proceed with the "Checkout" button onto the ORDL & OCST pages. This benefits checkout by:
- Clearly displaying the Coupon code
- Displaying alternative payment methods on BASK prompting quicker checkouts (before people enter much more information)
- Allowing customers to verify & modify their basket contents
- Allowing customers to estimate shipping
- Uses a conventional ecommerce checkout user-flow
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