BBB seal - is it worth it?

[Red Flare]

I was recently contacted by BBB to see if I wanted to place a BBB seal on my site.

Can anyone comment on weather or not it is worth the money to have BBB seal displayed on your site?

[CybrHost]

Re: BBB seal - is it worth it?

I'm curious.. what is the cost?

I can't see how it can possibly hurt..

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[Brandon MUS]

Re: BBB seal - is it worth it?

We placed that seal and three others on our website and saw no noticeable increase in sales or conversion rate. We did not do any A/B testing, and we may be an anomaly (we technically saw a slight decrease in conversion using the HackerSafe A/B testing).

Your site may benefit from it if the customer's lack trust in your security, but I don't think there's anything magic about it.

[Bruce - PhosphorMedia]

Re: BBB seal - is it worth it?

In general, the BBB seal helps, when prominiently displayed, when your targetted customer base consists of a lot of e-commerce neophytes (not that there are many around anymore). For example, when one was installed on a site selling youth orientated t-shirts, not difference was seen. However, when installed on a site selling custom knitting yarn, a modest 7% increase was seen.
(BTW: Verisign and eTrust and others have NEVER--in my experiance--generated any increase in sales.)

[Red Flare]

Re: BBB seal - is it worth it?

I'm curious.. what is the cost?

I can't see how it can possibly hurt..

It can hurt our pockets! :):) It is almost $500 per year.

[TipPro]

Re: BBB seal - is it worth it?

I was contacted by my local BBB chapter recently but decided not become a member. The research I did online revealed that most BBB badge members did not believe it helped sales and some members were annoyed at rising costs every year. I would have only displayed the BBB badge on a couple of pages (ex: about us and customer service pages).

I do use the McAfee badge (formerly HackerSafe) on the footer of every page. Their daily scan is useless really but I love being able to tell security concerned customers that our Web site is scanned daily by a third party and that they can confirm this by clicking on the McAfee badge on the bottom of the page.

[Rick Wilson]

Re: BBB seal - is it worth it?

Paul,

Have you tried moving it to the top of the screen? The A/B testing suggests that's the only place it can have any impact, but of course each site varies by their customers.

[Tom Young]

Re: BBB seal - is it worth it?

I do use the McAfee badge (formerly HackerSafe) on the footer of every page. Their daily scan is useless really but I love being able to tell security concerned customers that our Web site is scanned daily by a third party and that they can confirm this by clicking on the McAfee badge on the bottom of the page.

What you posted although very sad is very true. Tell people what they want to hear and everything will be just fine.

Tom