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  • Launching a new store?

    Hi folks,

    Most of my work has been customizing existing stores. But I've just been contacted by a local business about setting up a new e-commerce site from scratch. Marketing is not my strong suit ... What techniques do you use to bring customers into a brand-new site? Besides the standard SEO and pay-per-click, what do you do to drum up business?

    If any of you have expertise in this area, I may be able to bring you in on the project. But for now, I'd appreciate a few tips. The client asked about it, and I don't have a great answer for him off the top of my head.

    Thanks --
    Kent Multer
    Magic Metal Productions
    http://TheMagicM.com
    * Web developer/designer
    * E-commerce and Miva
    * Author, The Official Miva Web Scripting Book -- available on-line:
    http://www.amazon.com/exec/obidos/IS...icmetalproducA

  • Email marketing, retargeting and social media marketing would be my top 3 on top of SEO and PPC.
    Thanks,

    Rick Wilson
    CEO
    Miva, Inc.
    [email protected]
    https://www.miva.com

    Comment


    • Thanks, Rick. For email marketing, I guess you need to buy mailing lists? Any recommendations on where/how to do that?
      Kent Multer
      Magic Metal Productions
      http://TheMagicM.com
      * Web developer/designer
      * E-commerce and Miva
      * Author, The Official Miva Web Scripting Book -- available on-line:
      http://www.amazon.com/exec/obidos/IS...icmetalproducA

      Comment


      • I don't know about buying lists, I would suggest building a list organically and then using that to drive incremental revenue. I would also suggest they hire marketing consultants for the marketing side, I know I don't let our internal web dev's drive our marketing efforts
        Thanks,

        Rick Wilson
        CEO
        Miva, Inc.
        [email protected]
        https://www.miva.com

        Comment


        • Buying lists is not a good idea. Most email marketing platforms will not let you use that sort of list. Emailing from those types of lists can even get you banned from Alltel for life (it's a long story).
          Leslie Kirk
          Miva Certified Developer
          Miva Merchant Specialist since 1997
          Previously of Webs Your Way
          (aka Leslie Nord leslienord)

          Email me: [email protected]
          www.lesliekirk.com

          Follow me: Twitter | Facebook | FourSquare | Pinterest | Flickr

          Comment


          • I realize the client may balk at this, but if they want any chance of success, especially if this is not just a B2B endeavour, you'll need to hire a 'digital marketing' expert. Even if you had those skills, trying to do that on top of building a site is at the very least, distracting and disorientating. As for the areas to focus, I believe that would depend a lot of the product line and customer base. Again, something a marketer would do as step one.

            There are still things you can do to help, (as Rick mentioned) such as ensuring the site has proper SEO metrics, including micro data, xml site maps, etc.
            Bruce Golub
            Phosphor Media - "Your Success is our Business"

            Improve Your Customer Service | Get MORE Customers | Edit CSS/Javascript/HTML Easily | Make Your Site Faster | Get Indexed by Google | Free Modules | Follow Us on Facebook
            phosphormedia.com

            Comment


            • Yes, I'm definitely open to bringing in a person with more expertise in the marketing area. Anyone here have that? Or can you recommend someone?

              Thanks --
              Kent Multer
              Magic Metal Productions
              http://TheMagicM.com
              * Web developer/designer
              * E-commerce and Miva
              * Author, The Official Miva Web Scripting Book -- available on-line:
              http://www.amazon.com/exec/obidos/IS...icmetalproducA

              Comment


              • We've been working with De Ivett @ 5dspectrum for several years. Besides being great at the whole "marketing" thing, she and her team do a fantastic job and easy to work with -- unlike my experiance with many other 'marketing' firms.

                https://5dspectrum.com/
                Bruce Golub
                Phosphor Media - "Your Success is our Business"

                Improve Your Customer Service | Get MORE Customers | Edit CSS/Javascript/HTML Easily | Make Your Site Faster | Get Indexed by Google | Free Modules | Follow Us on Facebook
                phosphormedia.com

                Comment

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