In watching a bunch of Hotjar sessions, I find that our customers try to create an account when they already have one, or try and checkout and they get stuck seeing an error "The email address you entered is already in use".
What do other merchants do to combat this and help the customer figure out they already have an account, and prompt login instead of letting them fill out the whole form only to submit and get the error?
I feel like doing a step approach -- enter email address, next, then if nothing matched, show them the form would be one way, but I fear that breaks some sort of compliance rules because then a spammer or scammer could test for known good accounts/emails.
Am I overthinking it? Looking for any suggestions to remove this friciton.
Happy early turkey day!
Marc
What do other merchants do to combat this and help the customer figure out they already have an account, and prompt login instead of letting them fill out the whole form only to submit and get the error?
I feel like doing a step approach -- enter email address, next, then if nothing matched, show them the form would be one way, but I fear that breaks some sort of compliance rules because then a spammer or scammer could test for known good accounts/emails.
Am I overthinking it? Looking for any suggestions to remove this friciton.
Happy early turkey day!
Marc
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