Custom Alt Tag / SEO

[jsdva]

SEO wants the product title to be one thing and the alt tag to be another thing other than the product name. So, what I want/don't want is:

I don't want it to be global, since I don't want to wipe out all the alt tags for all products, but I want to be able to do maybe one at a time as we go.

<div class="product-image"><img src="&mvt:product:image;" alt="if not &mvt:product:name; then put in my custom alt tag" /></div>

Is this something that can be done, or has anyone else had success doing it? Advice is appreciated.

Jamie

[jsdva]

<div class="product-image"><img src="&mvt:product:image;" alt="if not my custom alt tag, then put in &mvt:product:name;" /></div>

Maybe this is clearer to what I want.

[nottheusual1]

Create a custom field called ALTTAG and populate as needed in the products. THen this should work:

<mvt:if expr="NOT ISNULL l.settings:product:customfield_values:customfields:ALTTAG">
<div class="product-image"><img src="&mvt:product:image;" alt="l.all_settings:product:customfield_values:customfields:ALTTAG" /></div>
<mvt:else>
<div class="product-image"><img src="&mvt:product:image;" alt="&mvt:product:name;" /></div>
</mvt:if>

I think

[jsdva]

Thanks! I'll play with it. We've got so much customization in this site that playing will be key.

[delcorsets]

I've also been thinking about different ways to handle alt tags. For SEO it's desirable to have the alt tag be more than just the product name, and instead be more like an actual sentence describing the image itself.

We already have some product custom fields in place for faceted search and I wonder if those fields could also be leveraged for alt tags? For example, with conditionals in place to check if particular custom fields have a value, could the alt tag be programmatically constructed to be:

alt="&mvt:product:name;" designed by "l.all_settings:product:customfield_values:customf ields:designer" made of "l.all_settings:product:customfield_values:customf ields:color" "l.all_settings:product:customfield_values:customf ields:fabric".

Any thoughts if something like that would be possible, efficient, and meet with what SEO is looking for?

[nottheusual1]

Current wisdom says your mashup will be a great SEO/accessibility improvement. How you've expressed it should work with some markup to control spacing/formatting. Give it a try - you'll be pleasantly surprised.