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    Google Optimize

    We are wanting to do an A/B test on the Basket page that tests offering an upsell popup/modal. Does anyone know if when using Google Optimize you can do something like this? It seems that when you setup the experiment you are editing a 'copy' of the page you are testing with Google's tools. If I need to add a miva conditional to be able to test, would that even work using the Google Optimize editor?

    #2
    Could you not hide/show the modal with CSS using their tools? Id likely hide the modal by default, and then show it with a variant edit (that way there wouldn't be any random rearrangements/popping for the end user). If for some reason you needed to modify the SMT you might be able to use query parameter targeting (as global custom fields), but I think at that point you could easily create your own A/B tests without optimizer and analyze the results within Analytics.

    Basically create the basket page with the working modal. Wrap it in a container & hide the container by default. Then within Optimize create a new variant & edit the CSS within the variant to show the container. The rest should be pretty straight forward.

    Hope I understood your question and this helps.
    -Ryan

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      #3
      RTHOMASDESIGN Thanks so much for your reply - very helpful.

      I was just googling around and noticed that Google is retiring google Optimize in September. What other A/B testing software has someone used that worked well with Miva?

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        #4
        From this: https://support.google.com/optimize/...12979939?hl=en

        It sounds like they are refocusing their A/B testing efforts on the built in tools in Google Analytics 4. This does has has always worked with Miva. Another good tool is optimizely.com.

        But any A/B testing tool can be used in Miva. They way they work is they need to different URLs one for variation A and another for Variation B. In template code in Miva is easy to create different version of pages based on URL parameters. For example:

        domain.com/product1.html?version=1
        domain.com/product1.html?version=2


        Brennan Heyde
        VP Product
        Miva, Inc.
        [email protected]
        https://www.miva.com

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          #5
          Google's answer it sort of vague. I was thinking about still setting this test up in Google Optimize since we have until September and then hope they have their GA4 solution ready for any future tests. Then I was also looking at third parties to try to compare pricing. Most of them seem to have way more features than we need.

          The only thing is, we are wanting to test a popup on the basket page and not a product or category page. So isn't that a little trickier than just making a copy of it?

          I think Rthomasdesign's idea will work but it would not be creating a different URL so I wasn't sure how that worked in third party solutions.

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