Need Today - MM4.24c Header Conditional for Facebook Tracking Pixels.

[lesliekirk]

Re: Need Today - MM4.24c Header Conditional for Facebook Tracking Pixels.

Yeah, I couldn't remember if OUI used IFELSE or just ELSE.

[William Davis]

Re: Need Today - MM4.24c Header Conditional for Facebook Tracking Pixels.

Never mind, I figured it out.

%IF(g.Screen EQ 'INVC')%
    (…FB Conversion Tracking Pixel Code…)
%ELSE%
    (…FB Custom  Audiences Pixel Tracking Code…)
%IFEND%

[William Davis]

I am trying to implement Facebook tracking pixels for some campaigns I will be launching later today.

Facebook has several different ones. One for the actual conversions called “Conversion Pixel Tracking” to track sales. That one obviously is place in the header of checkout page, and another called “Custom Audiences Pixel Tracking” to track anyone who visits website.

As you may recall MM4.24c has one header for all screens, thus conditionals need to be used in order to MM render value according to page. According to Facebook, one should Not use more than one tracking pixel on the same page (info https://developers.facebook.com/docs...roubleshooting) because it can create conflicts.

Example of header page conditionals:

%IF(g.Screen EQ 'SFNT')%
    <link rel="canonical" href="http://www.MyDomain.com" />
%IFEND%
%IF(g.Screen EQ 'PROD')%
    <link rel="canonical" href="http://www.MyDomain/%prodcode%.html" />
%IFEND%
%IF(g.Screen EQ 'CTGY')%
    <link rel="canonical" href="http://www.MyDomain.com/%catcode%.html" />
%IFEND%

I was able to successfully incorporate Facebook "Conversion Tracking Pixel" in the header (below), but what parameter do I use for anything other than INVC page in order to display the other pixel tracking code to avoid conflict?:

Example:

 
%begin_screen|INVC%
    (…FB Conversion Tracking Pixel Code…)
%end_screen|INVC%