I located a few threads on this topic, but none which answer my question. My client is using Miva v4.24. I just set up an Adwords account. I need the conversion tracking code to take into account the actual value of each sale, rather than an arbitrary static value. IOW, to pass the cost data from the shopping cart to the conversion code. Google reps advise me that with most shopping cart systems, this is accomplished by inserting a particular phrase into the "Value:" field on the conversion tracking setup page. Can anyone tell me what that phrase would be? Thanks.