Implementing Microdata from schema.org

[koala]

Bing, Microsoft and Yahoo all announced a partnership on a new set of tags to help websites identify which components of a webpage are important.

To read more about what they're doing, and specifically in the scope of what we merchants are likely going to primarily use this for, take a look here: http://schema.org/Product

I've implemented most of it but where I'm stuck is on the image tag. Miva generates the product img based on this code: <mvt:if expr="NOT ISNULL l.settings:product:image">

Is there a way to somehow add the itemprop="image" tag?

[Siamese-Dream.Com]

Re: Implementing Microdata from schema.org

Hi there, Dylan:

the code you gave is an if statement that precedes the image display.

don't you actually need to put that tag in the image call itself? That would be in this element:

<img src="&mvt:product:image;" alt="&mvt:product:name;">

So I think you would just change it to this:

<img itemprop="image" src="&mvt:product:image;" alt="&mvt:product:name;" >

I hope this helps.

With HTML 5 looming on the horizon, I am not exactly sure if I am going to rush into this. Isn't HTML 5 supposed to have parallel ways of giving rich markup?

[koala]

Re: Implementing Microdata from schema.org

Thanks Mark, my brain is fried-- I just got back from my 3-day bachelor party trip and all of the code was just blending together. Time for bed I'm thinking!

[Bruce - PhosphorMedia]

Re: Implementing Microdata from schema.org

Hi there, Dylan:

the code you gave is an if statement that precedes the image display.

don't you actually need to put that tag in the image call itself? That would be in this element:

<img src="&mvt:product:image;" alt="&mvt:product:name;">

So I think you would just change it to this:

<img itemprop="image" src="&mvt:product:image;" alt="&mvt:product:name;" >

I hope this helps.

With HTML 5 looming on the horizon, I am not exactly sure if I am going to rush into this. Isn't HTML 5 supposed to have parallel ways of giving rich markup?

you mean, search engines can't tell a item tag is an "image" from the "<img " portion? wow...sounds like someone (i.e., fellows of schema.org) had too much time on their hands.

[koala]

Re: Implementing Microdata from schema.org

The way I look at it is that this took me about 20 minutes to implement... I'll watch our search engine rankings and see what happens.

They can tell that it's an image from the <img portion but what they can't tell is that if there are 50 images on the page which one of these is the product image. This markup allows the webmaster to identify which one of these images is the right one.

[Siamese-Dream.Com]

Re: Implementing Microdata from schema.org

I am a tiny bit suspicious about all of this though...

As you probably know, google has been accused of all sorts of shenanigans by review sites and weather sites and other sites that have easily quantifiable data. In short, google has been displaying lots of data from the sites directly in the search pages, meaning that less users are "clicking though" to the sites themselves. After all, why go to the movie review page when you can just get the star rating summary on the google search results page.

That would be less of a problem for sites that sell tangible goods. Unless, you sell very well known brands, and google serves up YOUR reviews right next to the google shopping feed results / adwords listings. Then basically google will be scraping your data but sending traffic to your competitors.

[1873Peacemaker]

Re: Implementing Microdata from schema.org

Reviving a thread...because I am seeing more and more about schema.org microdata as being advantagous for product pages. I am curious, Dylan how have the last 18 months been going for you. Any SE drops during Panda, Penguin etc?

Mark? Bruce? Have either of you changed your mind about schema.org microdata for product pages. Would really like to know what you think too or if you have implemented already.

Thank you.

[koala]

Re: Implementing Microdata from schema.org

Our organic traffic has continued to grow nearly every month. To be honest I couldn't tell you all of the reasons "why" - but I haven't noticed anything negative thus-far.