Google Analytics and banner ads- tracking conversions?

[macmike00]

Currently we use the excellent Kemper Strategic's Deluxe Google Analytics module to track all conversions on the site.

I have banner ads using clicktags running on a private site that is geared towards our ideal customer. When the customers click on these ads, they are directed to a private welcome page on our site. I want to track the customers that click on these ads all the way through to sales conversions so I can see how successful we are at getting, not just clicks, but actual sales from the ads.

Anyone know specifics on how to go about doing this. What code needs to be generated and used from the analytics dashboard? Where do I put the code so I can track conversions? Does it go in the banner ad itself, the private welcome page, the header of our site? As you can tell, despite spending a couple hours on this over the weekend, I can't get a handle on how this all works.

[blarson]

Re: Google Analytics and banner ads- tracking conversions?

Hello,

If you only need basic information like how many sales occurred, one solution would be to add event tracking to the private welcome page. By recording an event when a user visits your private welcome page within the GA dashboard it will automatically tie your ecommerce tracking data to the event data (if the user who triggered the event ended up purchasing from you). In other words you will see how many times the event was triggered and of those triggered events you can see: the number of transactions, the total revenue, average value, conversion rate and per visit value.

Example (note this example uses the latest Asynchronous Syntax):

<script type="text/javascript">
_gaq.push(['_trackEvent', 'category', 'action', 'opt_label', 'opt_value', 'opt_noninteraction']);  
</script>

Replacing the above values with your desired values...for example (I usually only use the required fields):

<script type="text/javascript">
_gaq.push(['_trackEvent', 'Banner Ad Visit', 'Private Welcome Page']);  
</script>

I would place the code in the header of the private welcome page only.

Explanation of the values (from Google):
category (required)
The name you supply for the group of objects you want to track.
action (required)
A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.
label (optional)
An optional string to provide additional dimensions to the event data.
value (optional)
An integer that you can use to provide numerical data about the user event.
non-interaction (optional)
A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.

Read more info here

[William Davis]

Re: Google Analytics and banner ads- tracking conversions?

Have you tried using Google Analytics Tool: URL Builder? Its great! We use it in all of our email campaigns, and store automated emails as well.