Individual Products and Search Engine Ranking?

[DEXTERITY]

Not sure if there is an easy answer to this or not. But I figured it didn't hurt to ask. What is the best way to get your individual products to show up in search results?

I do pretty good in organic search results for my main key words. However, when I search for some of the products I sell, they dont rank to well within search engines.

I have a listing in the yahoo directory, BOTW, Joe Ant and submit my products to Froogle, yahoo shopping. Never had luck with DMOZ.

I'm not sure what else one can do to improve search results of products (already have meta tags, description, page title set up) in organic searches? Ad words only does but so good and its a paid submission.

Any suggestions would be great. Thank you.

[Pete McNamara]

Re: Individual Products and Search Engine Ranking?

There are quite a few threads on SEO relevant to your question but here are some tips:

1. Use the product name in your Title, H1 and URL (i.e. not just the product code)
2. Create unique content for your products - i.e. do not just repeat the manufacturer's product descriptions.
3. Create 'reasonable" length product descriptions -10 word product descriptions won't cut it. Descriptions of between 100 and 300+ words would be good.
4. Have your products in multile categories and do NOT include the category code and category names in the links to the products - i.e. if your product is in say 4 categories then each link to the product should be identical
5. Work on getting some external links to some of your product pages. Such links need to be effective links - i.e. from pages containing content relevant to your product and the link text must be relevant.

Getting results for product pages is a long hard job these days.

Hope this helps,


Pete

[DEXTERITY]

Re: Individual Products and Search Engine Ranking?

Hi, thanks for your reply. I was thinking about emailing you the other day in regards to your services.

I wasn't even aware that you shouldn't only copy the manufactures description. I normally dont just do that, but I have done it numerous times.

In regards to #4, how do you assign products in multiple categories or any category for that matter and not have the product code or name show up in the link? I thought people recommended that?

And yes it seems impossible to get results for product pages. I notice the sites which are older practically show up for anything related to their products, although their sites dont seem to be seo friendly. wonder how that happens..

[Pete McNamara]

Re: Individual Products and Search Engine Ranking?

You want the product code and product name to show in the link, as I said above (Use the product name in your ... URL (i.e. not just the product code).

What you don't want is the category code and category names in your links to product pages.

sites which are older practically show up for anything related to their products

Where pages have the same or substantially the same content, then the older page (not always the case) will tend to be accepted as the "original".

[DEXTERITY]

Re: Individual Products and Search Engine Ranking?

thank you for your help.

And thankfully, I actually do have my product code and name in the link. I thought I had it set up with the category code..

I have to find a way to get these products to start showing up. maybe over time they will lol.. thanks again for your time.

[dud11332]

Re: Individual Products and Search Engine Ranking?

Hello:

Do you have the product page show up in search engine now?

Dennis