Re: $50 per additional simultaneous Administrative User
Miva has radically changed what it does since 1997.
In 1997 we were 2 things:
1. An online catalog/checkout
2. A CMS for such catalog
That was it. No Reporting, No Order Processing, No Automation, No Coupons, No Volume Pricing, No Themes, nothing.
In 1997, the Average price per month for Miva was $50/month.
It's now 18 years later, Miva does likely thousands more discrete things than it did 18 years ago, including whole new segments that used to be separate paid products.
Today our base price is still $50/month.
The statistics for people using PR8 and older in the month of December were analyzed this week and only 35% used more than 1 seat (this is when they have free reign to use as many as they want with no built in limiter).
Our options were to go the Magento Enterprise or Mozu route and start charging $5k a month plus for our product. Yes this would've eliminated roughly 95% of our clients, but ironically it would actually still generate more revenue from the remaining 5% than we previously generated.
Or we could find a new path. One that equates price to utilization.
If you're still using Miva in the 1997 way, as a "dumb cash register", then you don't need more than 1 seat. If you're a Small (as in Home) business, you don't need more than 1 seat. 65%+ of our clients do not need more than 1 seat (we expect it to flush out around 15% of our clients buying multiple seats once behavior changes are factored in).
So I'm highly unclear on how this is price gouging? Was there a hurricane in ecommerce and we're charging $100 a gallon for gas? That's price gouging.
This is a price increase to correct the fact that we've charged far far too little for our top 15 - 35% of our clients for the last 18 years. The difference is 18 years ago we simply didn't have the features to justify charging more and now we do.
And the beauty of this new system is that if you don't use these features, then you shouldn't need more seats.
Miva has radically changed what it does since 1997.
In 1997 we were 2 things:
1. An online catalog/checkout
2. A CMS for such catalog
That was it. No Reporting, No Order Processing, No Automation, No Coupons, No Volume Pricing, No Themes, nothing.
In 1997, the Average price per month for Miva was $50/month.
It's now 18 years later, Miva does likely thousands more discrete things than it did 18 years ago, including whole new segments that used to be separate paid products.
Today our base price is still $50/month.
The statistics for people using PR8 and older in the month of December were analyzed this week and only 35% used more than 1 seat (this is when they have free reign to use as many as they want with no built in limiter).
Our options were to go the Magento Enterprise or Mozu route and start charging $5k a month plus for our product. Yes this would've eliminated roughly 95% of our clients, but ironically it would actually still generate more revenue from the remaining 5% than we previously generated.
Or we could find a new path. One that equates price to utilization.
If you're still using Miva in the 1997 way, as a "dumb cash register", then you don't need more than 1 seat. If you're a Small (as in Home) business, you don't need more than 1 seat. 65%+ of our clients do not need more than 1 seat (we expect it to flush out around 15% of our clients buying multiple seats once behavior changes are factored in).
So I'm highly unclear on how this is price gouging? Was there a hurricane in ecommerce and we're charging $100 a gallon for gas? That's price gouging.
This is a price increase to correct the fact that we've charged far far too little for our top 15 - 35% of our clients for the last 18 years. The difference is 18 years ago we simply didn't have the features to justify charging more and now we do.
And the beauty of this new system is that if you don't use these features, then you shouldn't need more seats.
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