How to create Landing Pages in Miva for Adwords

[erichar11]

Hi all,

I'm looking for an easy method to create landing pages within Miva for Google Adwords campaigns.

Currently I have a site with over 1000 different products. These products are not grouped by category but rather by name. However, we want to experiment with Adwords to try and drive more relevant users to our site.

I'm looking for a way to create a landing page for different segments of our products. Each landing page will show related products to what a user has searched for. For example, if a user searched for Honda Civic the landing page would show all products related to Honda Civic. If a user searches for Toyota Corolla the user would be presented with a list of products related to Toyota Corolla.

Preferrably, I'm looking for a way to create a page within Miva that will have a customized look and feel and have customized results based on a query string.

Does anyone have any suggestion, thoughts or tools that might help? Haven't done this before so looking for some guidance.

Thanks.

[Red Flare]

Re: How to create Landing Pages in Miva for Adwords

Create a subcatecory.
Call it Honda Civic.
Edit the category
Assign products you want to it.
In adwords, point all the searches for "Honda Civic" to that category.

[Bruce - PhosphorMedia]

Re: How to create Landing Pages in Miva for Adwords

Hi all,

I'm looking for an easy method to create landing pages within Miva for Google Adwords campaigns.

Currently I have a site with over 1000 different products. These products are not grouped by category but rather by name. However, we want to experiment with Adwords to try and drive more relevant users to our site.

I'm looking for a way to create a landing page for different segments of our products. Each landing page will show related products to what a user has searched for. For example, if a user searched for Honda Civic the landing page would show all products related to Honda Civic. If a user searches for Toyota Corolla the user would be presented with a list of products related to Toyota Corolla.

Preferrably, I'm looking for a way to create a page within Miva that will have a customized look and feel and have customized results based on a query string.

Does anyone have any suggestion, thoughts or tools that might help? Haven't done this before so looking for some guidance.

Thanks.

Send them to the Search page....Using the search terms for the value of "Search". For example, if you are placing an add word link for Honda Civic....then, use the following URL:

domain.com/mm5/merchant.mvc?Screen=SRCH&Search=Honda+Civic

[erichar11]

Re: How to create Landing Pages in Miva for Adwords

Bruce, that's what I was thinking. Is it possible to create a new page in miva called search2 for example that duplicates the functionality of the search page. This way I can play with the design and work out any issues. Is that possible?

Redflare, if I was creating a landing page for any other site, your method is what I would do. It was my first thought on how to approach the problem. Problem is the business process for this particular site doesn't allow for the creation of categories easily. So looking for an alternative method.

[Bruce - PhosphorMedia]

Re: How to create Landing Pages in Miva for Adwords

Sure, just Add a new page, call it AdWord (or whatever) and copy the templage from search. (Be sure to also copy the active status of all the items assigned to the original search page). Then modify it as you want...then just replace the Screen=SRCH with Screen=AdWords (or whatever).

[erichar11]

Re: How to create Landing Pages in Miva for Adwords

Bruce, thanks again. One further question. So if I have the following url string
domain.com/mm5/merchant.mvc?Screen=SRCH&Search=Honda+Civic

How do I grab the search string "Honda+Civic" such that I can place it within the title tags <title> something goes here </title> In php it would be easy, but really don't know how to do it in Miva.

[Barrett]

Re: How to create Landing Pages in Miva for Adwords

Bruce, thanks again. One further question. So if I have the following url string
domain.com/mm5/merchant.mvc?Screen=SRCH&Search=Honda+Civic

How do I grab the search string "Honda+Civic" such that I can place it within the title tags <title> something goes here </title> In php it would be easy, but really don't know how to do it in Miva.

Since this is a landing page for adwords; you can just hammer the title tag to be whatever you want it to be by hard coding it right in your template. Actually you could consider making the whole page static just like you want.

[Leanne]

Re: How to create Landing Pages in Miva for Adwords

&mvte:global:Search; should get it for you.

[erichar11]

Re: How to create Landing Pages in Miva for Adwords

Thanks Leanne, that worked great. Is there a resource or tool that tells you about the different miva variables that one can access to get info?

[Leanne]

Re: How to create Landing Pages in Miva for Adwords

Any name value pair that you pass in a url or via a post creates a global variable on the subsequent page and can be accessed using &mvte:global:xyz;

[Bruce - PhosphorMedia]

Re: How to create Landing Pages in Miva for Adwords

Thanks Leanne, that worked great. Is there a resource or tool that tells you about the different miva variables that one can access to get info?

There is one from Latu (Store Helper). Its free but unsupported. We've been tempted to release ours, but would want to support it which means charging for it. So far, no ones said this is a good idea ... so....

[wcw]

Re: How to create Landing Pages in Miva for Adwords

Free is good. Not a lot of support needed for the latu module. For the few question that have come up, they have been answered in the forum.

[erichar11]

Re: How to create Landing Pages in Miva for Adwords

Thanks guys and gals, most helpful. Will take a look at latu more closely. I have a followup question.

I have created a landing page for my adwords campaign. The landing page needs to display products based on the search term. For example, if I send users to "metaphysical books" how do I have Miva display a list of books related to metatphysical books.

Currently, it displays "no products availble for your search criteria".

On the search page it has

<mvt:if expr="NOT ISNULL g.Search">
<mvt:if expr="l.settings:product_count EQ 0">
<mvt:item name="fonts" param="body_font">
<i>No products matched your search criteria</i>
</mvt:item>
<mvt:else>
<mvt:item name="product_list" />
</mvt:if>
</mvt:if>

What do I need to change inorder to get it to display products related to a query? That is a query in which the search term is apart of the url.

Ex. http://www.hungrymindbooks.com/mm5/m...Health%20books

[Leanne]

Re: How to create Landing Pages in Miva for Adwords

There's nothing wrong with your SRCH template -- it's just that your products don't match those search terms. You can either set up categories and display those category pages, or you could get the power search module and set up a custom field with search terms you think a book should come up for. The categories would be easier, I think.

[erichar11]

Re: How to create Landing Pages in Miva for Adwords

Hi Leanne, thank you for your much appreciated help.

I don't think my template is working correctly. If you take a look
here

at a test template, no products are being displayed. Yet when you enter the search phrase "metaphysical" in the search box on the right, you will see a list of products.

I think what's happening is that the global variable is not being passed in to g.search. Not sure how to pass the variable such that it knows to use the mvte:global:metaphysical as the search parameter.

By the way, are you the same Leanne who used to write for practicleecommerce?