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The fact that I've never heard about it means that 99.9% of your customers have never heard of it either, which means it will mean nothing to them. I don't even recommend "SSL Seals" since most don't have any cachet with the general public. (Trustee, Verisign, Comodo). Although they are beginning to gain traction so its of some use.
For business seals, use something most have heard (i.e., BBB).
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