Everyone knows how the internet has shaped the way the world works and how much of of an impact it has on us all. Likewise, internet marketing has changed the way business owners market their businesses to customers and new strategies are emerging every day. If you are an online business owner that wants to reach new customers online, then here are a few easily-missed yet very effective online marketing strategies to get you going:
The way the images fit the allotted dimensions on Facebook will affect the quality of the photos, so it is important to make sure you have the right size for each feature. This infographic by Jon Loomer will help you to make sure all of your image dimensions are perfectly sized in order to create the maximum amount of engagement with your fans.
There are several new changes in the works at Facebook, aimed at engaging people on Facebook with brands they love. From larger pictures on the News Feed to Premium Videos that start with just a scroll, the opportunities for businesses to engage with their customers are better than ever before.
You can’t just go posting product photos on an Instagram account and expect your customers to be highly engaged. Instead, take a look at what the two most successful businesses on Instagram are doing and model your Insta-strategy after them.
You don’t have to sell chocolates to make a profit on Valentine’s Day. Whether you sell swimming pools or clothing, gadgets or flowers, your ecommerce store can cash in the Valentine’s Day holiday by sprucing up your website with these love-ly additions:
Despite social media’s reputation for being an important sales strategy for businesses, research firm IBM has found that sites like Twitter and Facebook have almost no impact on sales. How does this affect your social media strategy? Is social media even worth it, if it’s not driving ecommerce sales?
Optimizing your website for SEO purposes is one of the most important things you can do to gain search visibility. However, it is equally as important to keep up to date on the latest algorithm changes to ensure you don’t get penalized.
Have you noticed anything different in your Gmail account lately? Chances are that a good majority of your customers do. Google has been making several changes to their email platform, which is creating changes for businesses using email-marketing strategies and the customer’s ability to receive those emails.
We all know the importance of keeping fresh, relevant content on your ecommerce site in order to enhance SEO. However, everyone should be aware of this shady SEO practice of paid backlinks.
As an ecommerce store owner, maintaining a social media presence for your online business can be one of the most important ways to gain new customers. These 10 surprising facts of 2013 may lead to you changing the way you do your marketing: