Category: Ecommerce 101

PCI DSS (Payment Card Industry Data Security Standard) standards apply to any business that accepts credit cards, including e-commerce merchants- however many retailers are confused about how these regulations affect them. Miva Merchant president, Rick Wilson, recently spoke with Daniel Humphries, researcher for a firm that reviews IT Security software, to help define six popular e-commerce PCI DSS compliance myths.

What’s the secret to longevity when it comes to small businesses?  The key to winning the race is slow and steady, so take your time and learn all you can from these great approaches from successful business owners.

If you’re ready to become the next big online entrepreneur, here are some tips to help you get started:

Are you looking to increase sales for your online business? If so, you have come to right place.  Online businesses are always looking for ways to increase their sales.  If you are unsure of some of the ways to do this, we have 5 strategies that will help convert your website visitors into frequent customers:

Online businesses are becoming more popular as the Internet becomes a bigger part of our everyday lives. People have lower tolerance for sitting in traffic every day, waiting on paychecks each week, and asking their bosses for permission to take off from work on holidays. Working from their own household on their online business sounds ideal in a situation like this.

How well do you know your consumers?  It is important to thoroughly understand your target market in order to tailor the shopping experience to them.  This great infographic by User Experience shows the different core personas and the juxtaposed tactics that will support a positive shopping experience.

Protecting your customers’ information is a duty that you sign on for when you decide to take orders online.  So it is important that you reassure your customers that their sensitive information is safe with you.  Not only will you be protecting your customers, but you will also be protecting your ecommerce business.

We believe in giving our store owners and developers all the tools necessary to open a successful and competitive online business.  That’s why we have created Miva Merchant Training Videos, your go-to resource for detailed training videos, how-to guides and much more.