Turn Your Q4 Holiday Campaign into a Year-Round Effort

In 2016, retailers spent more than 1.2 billion dollars advertising for the holiday season. (Kantar Media)

Often times, companies put the bulk of their marketing and advertising efforts (and budget) into the holiday shopping season. However, with the evolving consumer spending landscape, there is a new approach trending. More retailers are seeking out year-round selling opportunities.

Continue Reading

Turn First-time Buyers into Repeat Customers

Between November 1 and December 31, 2016, shoppers spent 91.7 billion online, according to Adobe Digital Insights.

During the holiday shopping season, merchants can see an increase in website traffic from new visitors and first-time buyers. This is a huge opportunity for businesses to maximize revenue and take the steps needed to increase reach in the months leading up to the holiday shopping season.

Continue Reading

Make Smarter Marketing Decisions with Google Analytics + Ecommerce Tracking

Having relevant statistical insights at your disposal is the first step in establishing a foundation for continuous website optimization and growing your online presence. As a business owner, Google Analytics is one of the most popular tools available to uncover valuable website data. The extensive reporting and user data provided by Google Analytics can be used to guide decisions to develop marketing and business strategies.

Continue Reading

MailChimp and Miva: Win at Email Marketing (+Stats)

Last week we released Miva Merchant 9.7: the latest and final update to version 9. With a host of powerful new tools to upgrade your store, the response to 9.7 has thrilled us, as we’ve been thrilled to share it with all of you.

Today we’re excited to introduce a key feature of this update: a winning integration with the leading platform in marketing automation, MailChimp. MailChimp’s marketing automation tools have made it the go-to tool for email campaigns, subscriber list management, and analytics.

Continue Reading

Free Webinar | Maximize Your ROI this Holiday Shopping Season

As the busiest shopping season of the year quickly approaches, businesses are scrambling to formulate strategies to capitalize on potential omnichannel sales. Solely slashing prices is not enough to cut through the noise. Make this the holiday season that you execute a masterful game plan for delivering breakthrough shopping experiences and marketing.

Continue Reading

Ecommerce Buzzwords 101

With the constant evolution and technological advancements of the ecommerce landscape, it can be challenging to keep up with all of the latest industry jargon. The never-ending stream of new buzzwords can be quite confusing and intimidating, even to the experienced ecommerce professional. To help unpack the latest lingo, we’ve compiled a list of technical ecommerce key words, phrases, and acronyms to get you up to speed.

Continue Reading

Don’t Leave Money on the Table: Use Coupons to Drive Business

Thanks to online retailers like Amazon and Wal-Mart, customers now have a myriad of choices when shopping online. These days, consumers have quick access to product information, the ability to compare prices, and read customer reviews all within a couple of clicks. As a result, coupons influence more online purchases now than ever before.

From direct mailers, to text messages, and social media, businesses can utilize a variety of channels to provide customers with digital coupon codes.

Continue Reading

Improve Conversions With Abandoned Basket Emails: Your Step-by-Step Guide

How much money are you losing to abandoned baskets? Over 76% of shoppers who add items to their online cart leave without purchasing. That’s $4 trillion worth of merchandise left sitting online.

Take back control of the timing, conversation, and sale with abandoned basket emails. Abandoned basket emails are intelligent, timed messages meant to prompt customers to complete their purchase.

Improve conversion—and customer connections—today with this step-by-step guide to your abandoned basket email strategy.

Continue Reading