Live Webinar: How Successful Brands Scale Their Ecommerce Businesses

Scaling a business requires different tools and tactics at each level. Are you equipped with the right strategies to overcome the challenges where you are?

Join Miva Solutions Architect Benjamin Arp for a live webinar event on Thursday, August 24, 2017 from 11:00 AM – 12:00 PM PDT. Benjamin will outline a clear, actionable strategy to scale up your enterprise business. He will also bring light to common pitfalls which even the most well-intentioned businesses fall into, and hold a live Q&A at the end. Register for free today!

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The Art of the Upsell: Miva Feature Highlight

If you haven’t heard about the upsell feature Upsale which comes with your Miva Merchant 9.0 store, now is the time to explore this marketing tool.

Upselling is a sales technique used to maximize revenue from each sale by offering additional, complementary products during checkout. When executed correctly, the upsell can boost revenue, add value for the buyer, and cement a long-lasting relationship with your customers.

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The Amazon Effect: Part Two

Competing with Amazon: is it even possible? Sure, the ecommerce giant boasts wide selection, consistent users, and a global presence to make good on those 600 purchases per second. But that doesn’t mean the E-Giant is unstoppable.

In this second half of the two-part series, The Amazon Effect explores five strategies the company employs to succeed in ecommerce.

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The Amazon Effect: Part One

Love them or hate them, Amazon is here to stay. Named Fast Company’s Most Innovative Company of 2017, the world’s largest online marketplace continues to push the bounds of what’s possible in ecommerce, an impetus dubbed “The Amazon Effect”.

The businesses that thrive will control the margin by taking control of the customer experience, their way. Dive into five differentiators of Amazon’s success in this two-part series before exploring how to harness them for your enterprise.

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Boost Conversion With Omnichannel Design Featuring Eric Yonge

Manufacturers today have all the tools available to take control of their sales and distribution channels. The companies best positioned to seize control of sales and distribution will be the ones who can steer the customer experience well. Eric Yonge, President and Creative Director at EYStudios, delivers three insights to boost the customer experience from an omnichannel perspective.

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4 Simple Online Marketing Strategies for Your Business

Everyone knows how the internet has shaped the way the world works and how much of of an impact it has on us all. Likewise, internet marketing has changed the way business owners market their businesses to customers and new strategies are emerging every day.  If you are an online business owner that wants to reach new customers online, then here are a few easily-missed yet very effective online marketing strategies to get you going:

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Facebook Image Sizes: A Cheat Sheet for Businesses

The way the images fit the allotted dimensions on Facebook will affect the quality of the photos, so it is important to make sure you have the right size for each feature.  This infographic by Jon Loomer will help you to make sure all of your image dimensions are perfectly sized in order to create the maximum amount of engagement with your fans.

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Facebook Makes it Easier for Businesses to Engage with Customers

There are several new changes in the works at Facebook, aimed at engaging people on Facebook with brands they love.  From larger pictures on the News Feed to Premium Videos that start with just a scroll, the opportunities for businesses to engage with their customers are better than ever before.

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