Google Loses Market Share to Yahoo!

Google seems to be stumbling a bit in 2009 with a surprising drop in share of searches from 63.5% in December 2008 to 63% in January 2009. Meanwhile Yahoo gained ground by the same half percent margin Google lost according to comScore’s January 2009 U.S. Search Engine Rankings.

Yahoo!, Microsoft and AOL all gained more ground than Google last month with 9 percent, 8 percent and 9 percent increases in search queries respectively versus 6 percent from the big G. All is not lost though since a 6 % increase on 8 billion searches is better than a 9 % increase on 2 billion searches leaving Google safe for now.

I believe there are a few good takeaways from this data for any e-commerce site owner.

  • Don’t put all your eggs in the Google basket
  • Yahoo & Microsoft could be a good test market area with lower competition
  • Consider advertising on your local craigslist board (if appropriate)
  • Facebook continues to grow but MySpace for the music crowd

One little note to comScore, it sure would be nice to see YouTube broken out from All Other.

Do you use search market share data to help you decide where to spend marketing budget online? Let us know by leaving a comment below.