Miva Merchant Ecommerce News Briefs: 5-4-12: Helmet City, Pinterest Attributions, Social Media Stats

May is here, and although it is still early in the month, there are plenty of ecommerce, social media, and technology happenings and events making the news. Today, we’ll take a look at the accomplishments of Miva Merchant-powered ecommerce store, Helmet City, learn more about the Flickr and YouTube attribution buttons that are now a mandatory part of Pinterest, and examine some findings from a study on the growing corporate trend of using social media as a customer service channel.

Helmet City Increases Natural Search Results And Sales With The Help Of Miva Merchant And Altruik

Miva Merchant-powered ecommerce store, Helmet City was recently featured by Internet Retailer as a result of their recent increases in both natural search results and overall site sales. 

According to Internet Retailer, Helmet City’s sales have increased 10% from a year ago-to approximately $5 million.

“We sell on Amazon.com and on comparison shopping engines, and every channel is important,” John Uyeyama, Helmet City CEO and Founder, told Internet Retailer. “But organic search was really big for us last year. It’s much bigger than selling on Amazon or comparison shopping engines; it’s the vehicle for driving traffic and revenue for us.”

Something that has directly impacted Helmet City’s success, says Uyeyama, has been working with search engine optimization company Altruik.  Since the spring of 2011, Altruik has helped to better optimize and modify pages within the website, which launched last fall on the Miva Merchant platform.

Go here to read the full article.

Mandatory Flickr And YouTube Attributions Now A Part Of Pinterest

Pinterest is popular right now, and many retailers are taking advantage of this popularity by creating their own profiles and virtual pin boards to pin their products to. Not everyone, however is happy about the new practice of pinning content.

For photographers and artists in particular, and especially those who sell prints online via ecommerce, the idea of their works being uploaded to an image-sharing site without proper attribution or permission has raised concern.

Recently, many content creators, site owners, and others have voiced these concerns, stating that content that they have created, owned, or have the rights to has been added to virtual pin boards without their permission. 

In response to this, both Flickr and YouTube have taken steps to ensure that attribution is properly given when content appearing on these sites is added to Pinterest. 

On Flickr and You ube, a Share To Pinterest button now appears as an option for users. This button automatically credits the content owner, photographer or artist’s name, and includes a link back to the original work for each pin. 

For content owners who would prefer not to have their works shared via Pinterest, there is also the option of including a snippet of code that disables pinning.

Social Media For Customer Service On The Rise

Who uses social media platforms as customer service communication tools? Almost 60% of businesses in the United States and the UK do, according to a recent survey conducted by the firms SwordCiboodle and thinkJar. 

The survey, which collected data from approximately 400 companies worldwide, found that 59% of businesses use Twitter, 60% use Facebook, and nearly 85% of the companies that use one of the two social networking sites use the other. 

You can download a full copy of “We Are Social: The State of Social Customer Service,” here. 



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