As Daniel Keane, owner of this week’s Store Spotlight, Alphabet Signs, can attest, signs can serve a multitude of functions. From letting us know about sales, informing us about rules, warning us about various dangers, and more, signs are an integral part of our everyday lives, whether we are aware of it or not.
Since 1991, Alphabet Signs has specialized in providing a wide variety of signs to an equally wide variety of businesses, from churches to government agencies, small businesses, Fortune 500 companies, and even the White House.
Since 2007, Alphabet Signs made the move to ecommerce, and recently closed its brick-and-mortar store to become an ecommerce-only retailer.
“I was doing Internet searches for shopping carts and there are so many that the comparisons were too confusing,” says Alphabet Signs owner, Daniel Keane, when asked why he chose Miva Merchant.
“At the time, I was working with a supplier that had brought in a consultant to build an . I asked the consultant if she could make a cart recommendation. She came back with Miva Merchant. It was one of the original and largest shopping carts. She said it would be a little tough at first but once I understood it then I would love it.”
Currently, the store carries over 3,000 products, with many different attributes and SKU’s for each one, allowing customers to create and order truly unique signs for their specific needs.
In addition to the ecommerce store, Alphabet Signs also provides daily sign-related news stories in a section of the site called Sign News.
“Whether you sell 3 products or 300 thousand products speed and stability is never an issue. The main point is that Miva Merchant makes your product array easy to understand for your end user,” says Keane. “If you are a merchant and you are passionate about your products, then I highly recommend Miva Merchant.”
