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The Miva Blades Awards celebrate websites launched on the Miva platform the previous year. We’ve been fortunate to partner with online merchants driven to forge a customer experience worthy of their brand, combining their vision with our technology to do so. All finalists have incorporated outstanding, cutting-edge website design and functionality to creatively showcase their products to customers and establish an unparalleled online shopping experience.
Please join us in congratulating the winners and the finalists of the 2018 Miva Blades Awards.
Photos from the Blades Awards 2018
The Blades Award Winners
Personalized and unique shopping experiences turn shoppers into buyers. This year’s excellent nominees for best website feature put customer satisfaction first with conversion-boosting features like custom product builders, easy-to-use calculators, intuitive cart management, and seamless, multi-channel integration.
WINNER: Best Feature – Product Visualizer | www.decorativefilm.com
Decorative Films, LLC. is a market-leading manufacturer of professional grade window treatments whose new website is helping them expand their B2C sales. The sophisticated Product Visualizer that allows customers to see window films in a variety of realistic applications before buying.
The ground-breaking, amazingly intuitive tool helps clients see and select window treatments in a variety of real-world environments, while highly visual category content and tightly integrated social media combine to feature products in interactive, dynamic ways. As a result, retail customers now enjoy a premium “showroom” experience while shopping online. It’s an example of how a virtual showroom can offer an experience even a flagship brick and mortar outlet can’t.
Finalists in this category:
ID Wholesaler | Lanyard Builder
Xtreme Diesel Performance | Build Galleries
LAFCO New York | Fragrance Finder
Most Improved Website
A site redesign is the perfect opportunity to reinforce current branding, incorporate additional back-office operations and dazzle customers with new whistles and bells that make shopping easier and more fun. These outstanding nominees leveraged exciting new designs, custom product display, and next-level integration tools to dramatically improve and update their stores.
WINNER: Most Improved Website | www.prairiemoon.com
Prairie Moon Nursery’s new website completely transformed their online shopping experience. New functionality like the mix & match feature combined with the robust educational portal allows customers to create custom orders, easily buy in bulk, and learn about best care techniques for their new plants. The site is designed to appeal to both amateur gardeners and professional horticulturists, providing multiple ways to access products. Professional landscapers who already have their catalog in hand can swiftly buy with a Quick Order Form that gives the ability to add a product code for seeds, plants or tools. Consumers who don’t have the catalog and might not know their Aquilegia canadensis from their Asclepias speciose can browse through photos and common names. We congratulate them was a large, if virtual, bouquet for coming in top in their category.
Finalists in this category:
Best Small Business Website
For small businesses, innovation is key to competing like a leader. These outstanding nominees for best small business website deliver big-league results by creatively using Miva’s latest tools for branding, product presentation, personalized web experiences, and custom data integration. As these fresh and innovative sites prove, next-level ecommerce is limited only by imagination.
WINNER: Best Small Business Website | www.lucidsound.com
Lucid Sound manufactures and sells audio products specifically designed and engineered for gamers. With crystal clear, precision sound matched with innovative styling features, their premium headsets can be worn indoors or on the go. Lucid Sound raises the bar for product pages with the high-level descriptions they provide for shoppers. Beautiful imagery, custom feature icons, testimonials, combined with video and detailed product specifications seamlessly work together to dazzle customers to convert. Their site will help support this small business as it strives to make a bigger noise in its sector.
Finalists in this category:
Best Enterprise Website
At the enterprise level, “more” is simply not enough. More products, more customers, more traffic, and more moving parts require grace under pressure. Online businesses of this scale demand leading-edge creative design and the sophisticated management of inventory, order, and fulfillment systems. By leveraging data and automation to offer a world-class customer experience, these Blades Award nominees for Best Enterprise Site created the most powerful ecommerce solutions of the year.
WINNER: Best Enterprise Website | www.Xtremediesel.com
Xtreme Diesel Performance is the premier B2B and B2C retailer and distributor of quality products that complement Dodge, GM, & Ford diesel pickup trucks. Like a high-performance car, XDP’s new site on the Miva platform is gorgeous to look at and powerful under the hood. Fast, stylish, and distinctive, Xtremediesel.com extends the car theme to various sections of the site. From the home page, a Parts Finder tool quickly narrows down Year, Make, and Engine. From there, customers can browse through categories such as Engine & Performance, Drive Train & Chassis, Exterior, Interior, and Wheels and Tires that are specific to the vehicle they own or repair. The 3D Product Visualizer lets customers click on a section of the vehicle to visually navigate to specific categories. It’s a particularly good option for customers who aren’t sure where to start. Now they can browse by one of five major categories, entering truck details, and scrolling through categories. In a competitive industry, a key business objective was to build customer loyalty and increase return business. Repeat customers can park their personalized vehicle info in My Garage to rev up future transactions.
The Build Gallery take advantage of User Generated Content, allowing customers to post photos of their customized trucks on the website. In addition to giving them bragging rights on social media – both theirs and XDP’s – it gives car dealers visibility on a site with heavy traffic through XDP’s event sponsorships. The Build Gallery also lets potential customers see the specific parts XDP offers so they can recreate the custom design on their vehicles. The design, features, functionality placed them top of the podium in the 2018 Blades Awards competition.
Read more about the finalists at https://www.miva.com/blog/finalists-best-ecommerce-websites/
About The Author
Elisa Williams is a journalist and communications strategist who combines storytelling with solid research and analysis. A contributing author to the Miva Blog, Elisa has written for a wide array of consumer, business and technology publications, including Newsweek, Real Simple, Computer Life and Inc. Her marketing and content development work includes supporting technology companies that specialize in ecommerce, financial services and big data.