CRF's Only and Tokyomods used Vexture®, Miva's AI-powered search solution, to turn a predictable seasonal sales dip into sustained growth by improving product discovery and eliminating zero-result searches. Instead of fighting fall slowdowns, they captured more value from existing traffic through intent-based search.
CRF's Only and Tokyomods are two distinct ecommerce brands operating under the same leadership, each serving passionate motorbike audiences with deep, specialized product catalogs. While the brands focus on different markets, they share a familiar ecommerce challenge.
Every fall, as September turned into October, sales volume and other metrics slowed down. It wasn't unexpected, but it was limiting. Shoppers were still visiting the sites, but they were browsing more and searching less precisely. Traditional keyword search made that moment harder than it needed to be.
The question was whether better product discovery could change that pattern.
Historically, both brands saw the same trend play out year after year:
Seasonality was built into forecasts, but the team wanted more than a smaller dip. What they wanted was obvious, but challenging. They wanted to keep momentum through slower months and enter peak periods from a stronger position.
CRF's Only and Tokyomods implemented Vexture, Miva's AI-powered product discovery solution, to improve how shoppers navigated their catalogs.
Instead of relying on exact keyword matches, Vexture uses natural language understanding to interpret what shoppers mean, even when searches are vague, incomplete, or phrased differently than product titles.
The result was a search experience that felt more satisfying and more intuitive. Shoppers found relevant products faster, and the team no longer needed to constantly adjust search rules behind the scenes.
The impact from Vexture's search was honestly epic. We're used to seeing a predictable slowdown every fall, but instead of fighting a dip, we saw daily average sales triple for several days straight. The search results were spot-on. Customers found what they wanted even when they didn't know exactly how to search for it. It fundamentally changed how our sites perform during seasonality.
Once Vexture was enabled on both crfsonly.com and tokyomods.com, the long-standing seasonal pattern shifted.
September to October, which had historically been the weakest transition of the year, no longer showed a sharp drop. Sales held nearly flat, representing a meaningful improvement over prior years.
That momentum carried into November, where sales growth more than doubled compared to historical norms. Even during several typically average days, daily sales spiked to triple the usual baseline.
The overall results:
Vexture® helped CRF's Only and Tokyomods move beyond managing seasonal dips and start outperforming them. The biggest change came from how shoppers discovered products.
Vexture virtually eliminated zero-result searches and surfaced relevant options even when customers didn't know the exact terminology. That meant fewer abandoned searches and more opportunities to convert motivated buyers.
By focusing on discovery rather than strict matching, both brands captured demand that previously slipped through the cracks. Instead of fighting seasonality and investing in programs to find new audiences, they made better use of the traffic they already had. The result was measurable revenue growth during historically weak months and stronger momentum heading into peak season. Vexture transformed product discovery from a background utility into a competitive advantage.