When shoppers can't find what they're looking for on your site, they probably won't buy anything. For Sterling Collectables, that simple issue was starting to cost real money. Their extremely large product catalog made it harder for shoppers to quickly locate the exact item they wanted, especially during busy seasons.
After turning on Vexture, Miva's AI-powered product discovery tool, everything changed. Within eight weeks, Sterling Collectables saw a 69% jump in average daily sales, proving how valuable better search is for shoppers and merchants.
Before Vexture℠, Sterling Collectables relied on a traditional keyword search system. It worked well enough for exact matches but often missed the mark when customers used unexpected words or even misspellings.
For example, someone searching for "holiday figurine" might not see products categorized as "Christmas decorations," even though the items might have met their needs.
The lack of search results resulted in:
Sterling Collectables needed a smarter, low-maintenance solution that could understand shoppers' intent and return the right search results instantly.
Vexture's search tool uses natural language to understand what shoppers mean, not just what they type. It connects related phrases, understands product attributes, overlooks misspellings, and brings forward highly relevant results, even from vague or incomplete searches.
For Sterling Collectables, the process of implementing Vexture Search was quick (a few hours) and seamless (completed by the Miva team). Once enabled, shoppers immediately began seeing improved search results and making purchases.
Vexture finally connects our customers to what they're really looking for. We saw an immediate lift in sales. Turning it on was drop-dead simple – and the results came almost instantly.
Sterling Collectables TeamOver a 84-day period (August–November 2025), Sterling Collectables achieved:
The improvement has been more than a short-term sales spike as sales have continued at the same rate since enabling Vexture℠. Shoppers were finding and buying more of what they wanted.
Within eight weeks of enabling Vexture, Sterling Collectables saw compelling results, including:
Among Miva's customers who have adopted Vexture, Sterling Collectables is a top-performer, showcasing how native AI search can increase revenue potential from existing traffic.
Vexture's impact came from solving a real-world problem – not adding complexity. Its AI-driven understanding of intent meant that even highly specific or varied shopper queries matched relevant inventory.
For Sterling Collectables, this meant:
Implementation of Vexture was effortless. The Miva team guided Sterling Collectables through activation and optimization, ensuring a smooth rollout with no downtime to their online store.
Vexture's search enhancements are just the beginning. Miva's AI foundation will continue to power next-generation commerce capabilities, including:
All of these AI capabilities will be native to the Miva platform, and not plug-ins from third parties. This will further improve eCommerce platform maintainability. Miva is redefining what it means to bring AI to commerce – in a way that's practical, measurable, and built for growth.