As the world shifts rapidly toward digitalization, brick-and-mortar businesses are facing significant challenges and existential threats. Public health concerns have stifled in-person transactions, younger consumers are looking for a digital-first experience, and retailers that cannot adapt to an online world are falling behind.
The good news is that digitalization (taking your business online) offers a way to keep your business operational, effective, and serving your customers.
Whether you're launching a brand-new site or overhauling your existing online store, this guide covers 8 steps that will help you:
- Launch a functional retail ecommerce site in approximately 4 weeks
- Connect with and support your customers remotely
- Take your systems, processes, and team online