BTOSports.com has been named as one of five finalists for The Blades title of Best Use of Social Media for its use of Facebook beyond the scope of simple fan page. By incorporating the ability for its fans to browse and share products without leaving Facebook, BTO Sports has given their fans an opportunity to make a public wish list of sorts that can be shared exponentially across news feeds.
“We’ve been big on strengthening our social media presence since the day we launched our Facebook fan page. We were able to grow our fan base at a faster rate than we had ever imagined, but we knew that the social media puzzle would not be complete without tying it into our website in a more direct way,” said BTO Sports Owner, Vince Arimitsu. BTO Sports reached out to their trusted development team at B7 Interactive, in an effort to tie the products from their Ecommerce site into their social media presence. Since the completion of this project, BTO Sports sees much more buzz, in the Facebook world, about the products that they offer. “This makes all of us here at BTO quite happy,” Vince Arimitsu said. “As an Ecommerce site, the size of your fan base is only as strong as your ability to connect them to the products that you offer on your site, and we feel that we have done that with this tool.”
The inaugural Blades Ecommerce Awards will be held in conjunction with MivaCon 2013, Miva Merchant’s 13th annual conference while the conference and awards dinner will take place in San Diego, CA, on March 6 – 8, 2013, at The Hyatt Regency, La Jolla.
BTO Sports, Inc. will be recognized at The Blades Awards, along with other Miva Merchant stores that have achieved excellence in ecommerce. The categories for nominations include Best Use of Social Media, Best New Feature, Best Design, Most Unique Marketing Promotion, and Best New Website of 2012.
“We have been astounded with the quality and quantity of entries to The Blades, Ecommerce awards. All of this year’s nominations have demonstrated something outstanding and extraordinary with their Miva Merchant stores,” said Rick Wilson, President and COO of Miva Merchant. “We want to celebrate the great achievements that have already taken place and showcase the stores that we know will continue to have great success in this coming year.”
PayPal and Miva Merchant will be sponsoring The Blades Awards event, which will take place on the evening of March 7th, 2013. Those interested in learning more about attending MivaCon 2013 and The Blades Awards, can do so by visiting the conference page on Miva Merchant’s website.
BTO Sports offers the largest collection of motocross gear, dirt bike parts and dirt bike accessories on the web, including motorcycle helmets, motorcycle boots, mx casual apparel, and a whole lot more. BTO Sports is all about supporting the rider. Whether you’re a pro, amateur, or just a weekend warrior, BTO Sports has the gear you need and the prices and customer service that will make you a BTO Sports shopper for life. Find BTO online at http://www.btosports.com, and come check ‘em out in the pits at the 2013 Monster Energy Supercross.Back to Press Center