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"The intuitive, personalized, engagement-oriented B2C ecommerce experience is increasingly expected by the modern B2B customer, who has been trained by two decades of sophisticated consumer-facing buying experiences."
Miva CEO Rick Wilson discusses the growing trend of selling B2B, B2C, and DTC on a single website in this article from Econsultancy, published January 7, 2022. Read more: Ecommerce in 2022: What Do the Experts Predict?