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March 23rd, 2015

Miva, Inc. Announces Blades Ecommerce Awards “Most Improved Website” Finalists

Four Finalists to be recognized for “Most Improved” at MivaCon, March 26th 2015

Miva, Inc. announces four finalists to be recognized at The Blades Ecommerce Awards – MivaCon 2015 in the “Most Improved” category. Looking for the most extreme transformations of a website’s visual appeal, functionality, and overall customer experience, the following four finalists were chosen: – Remaining true to their brand, Simply Wonderful Things has made updates to their online store that keep them competitive in their rapidly growing market. Adjusting their color palette to better suit their target customer, complimented by professional grade imagery, provides a lifestyle brand image that showcases their unique product line.

BettyJaneCandies,com – Selling chocolate online has its challenges, but Betty Jane Homemade is successfully doing so with their newly responsive site design, prominent checkout buttons, and innovative functionality. Scroll through the professional grade and quite delectable imagery, or narrow your search using “PowerSearch” and shop based on price range, chocolate type, etc. Moving away from their clunky, custom weight function, this user-friendly site now provides the shopper a customizable shopping experience with its “Create Your Own Assortment” functionality. With many products to showcase, went through a complete redesign, creating a stimulating shopping experience. This online store is fully loaded with professional grade product imagery, informative product descriptions, and user-friendly functionality. Simplifying the product categories enabled the shopper to better navigate through to checkout. And just in case the information-packed product pages weren’t enough, offers a “Live Chat” to answer customer inquiries with just a click of the mouse. – Coming from a custom-built ecommerce platform, Marketview Liquor came to Miva for a complete overhaul of their site. Before the site redesign, the customer service experience was nonexistent. After the redesign, not only did the customers get a better front-end experience, being able to track their order history, but the customer service team for Marketview Liquor was able to streamline their day-to-day operations. Now fully responsive, the shopping experience on provides all around great customer care and user-friendly navigation, allowing shoppers to enjoy shopping their extensive wine assortment.

The winner of this category will be announced at the Blades Ecommerce Awards dinner on Thursday, March 26th 2015, at the Hyatt Regency La Jolla, in San Diego, California.

The Blades Ecommerce Awards is in its third year running at the 15th Annual MivaCon. This esteemed award ceremony recognizes sixteen finalists in four categories: Best Enterprise Website, Best Small Business Website, Most Improved and Best Feature. These categories help Miva, Inc. highlight the Miva Merchant websites that raised the bar and practiced the utmost of Ecommerce excellence in 2014.

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