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September 29th, 2014

Miva Merchant Rebrands, Takes Over Sony and Yahoo’s Former Rancho Bernardo Offices

Miva Merchant celebrates their move to new headquarters with a new brand

Miva Merchant, a leading provider of ecommerce software based in San Diego, California today announced a corporate rebrand and name change. Miva Merchant the company will now be known as Miva, taking the name back to its founding roots before the company re-launched in 2007 as Miva Merchant.

Along with the name change comes a brand new identity package and brings back a bright red that pays homage to its past heritage, which used the color red in their mark.

“The new Miva identity better represents our core values and ensures our relevancy as a leader in our market,” said Rick Wilson, President of Miva. “We’re really excited to show it off.”

The rebrand ties in with a significant expansion into their newly renovated 23,000 square foot headquarters in San Diego on September 29. The space, formerly occupied by both Sony in the 1990’s and Yahoo Inc. in the 2000’s, is twice the size of their current headquarters and will allow for their continued rapid growth in a much more inviting and open atmosphere.

“Our new space provides both the room to grown and the proper canvas to showcase our brand, our customers and our vision.” said Russ Carroll, CEO of Miva.


Miva was founded in 1997 as a provider of ecommerce software and launched Miva Merchant, a popular online store creation platform for small to medium-sized business to sell their goods online. In 2004 they were purchased by FindWhat, a publicly-traded marketing company based in Fort Meyers, Florida and subsequently went through a significant rebrand, using the Miva name company-wide.

In 2007 Miva sold their Miva Small Business division to Russ Carroll and Rick Wilson, calling the newly formed entity “Miva Merchant” after their flagship software. In 2013 the Miva name and trademark was officially acquired by Miva Merchant and it was decided the company would once again be known as Miva.

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