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December 29, 2011

Miva Merchant Releases New MailChimp Module Free To Current Customers

New MailChimp module will make process of integrating, growing email subscriber list via Miva Merchant easy and seamless.

San Diego, CA December 29, 2011

Engaging, content-rich email newsletters aren’t effective business marketing tools unless they are read by current and prospective customers. Thanks to a new module, developed by Miva Merchant Web Design Services Director, Brennan Heyde, ecommerce store owners can now add MailChimp email newsletter sign up boxes to their store pages, quickly and easily.

“This module lets all Miva Merchant store owners integrate their Miva Merchant store with MailChimp’s mailing list software, allowing them to send targeted emails to their customers who want to be updated about their products and specials,” says Heyde.

The new module, which can be downloaded here for free, gives users the option of either adding an email signup box to any page of their ecommerce store, or adding an email newsletter opt-in checkbox during the checkout process.

“MailChimp is a well-known player in the email marketing space,” says Miva Merchant President and COO, Rick Wilson. “We’re happy to have the ability to offer this free and easy-to-use integration to our Miva Merchant customers.”

Other module features include four different newsletter box designs to choose from, full access to all code for easy customization, and detailed video tutorials and documentation.

“We know that one of the most important ways online retailers gain subscribers is on their website and during the checkout process,” says Amy Ellis, Head of Integrations and Partnerships at MailChimp.

“We are excited that Brennan has developed a Miva Merchant Module that allows users to easily add a MailChimp signup box to their ecommerce store front as well as an option to allow customers to opt-in during the purchasing process.”

About MailChimp

MailChimp supports more than 1 million subscribers worldwide, sending 2 billion emails per month. MailChimp is designed for the do-it-yourself power user — someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications. And best of all, prices start at free.

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