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March 5th, 2013

Niche Modern Has Been Nominated for Best Use of Social Media at the Blades Ecommerce Awards and Annual Miva Merchant Conference

Niche Modern has been named as one of five finalists for The Blades category of Best Us of Social Media. has been named as one of five finalists in the running for The Blades title of Best Use of Social Media, for its excellent use of photos to highlight products across a variety of networks.

Niche Modern was born out of a simple search for lighting fixtures for a small shop in New York’s East Village, which quickly transformed into the launching pad for a contemporary, chic lighting company with installations around the globe. Each piece of glass produced by Niche Modern is carefully handcrafted, just as their Co-Founder and Creative Director, Jeremy Pyles, handcrafted the strategy behind In the world of social media, Niche Modern has adeptly and successfully used imagery to promote their products and brand. The arrangement and quality of their imagery on Facebook, in particular, exudes the inherent sophistication that Niche Modern is known for.

Every product in the Niche Modern collection is made in the company’s new Beacon, NY factory. The 20,000 sq. ft. facility, which is in an old bronze foundry, consists of a hot shop, cold shop and warehouse. While keeping the timeless tradition of handmade glass alive, the store has illuminated their images through the use of social media. Niche Modern has been selling their hand-made lighting designs internationally since the very beginning. Their lights are featured in some very high profile locales, including The W Hong Kong and Harry’s of London in both London and Dubai.

“We have very diverse customers, from retail consumers to architects and interior designers,” said Niche Modern Co-Founder and Creative Director, Jeremy Pyles. “The online store has allowed us to heavily customize and organize the type of information displayed on each product page, and it acts as a great resource for product search by our customers.”

The inaugural Blades Ecommerce Awards will be held in conjunction with MivaCon 2013, Miva Merchant’s 13th annual conference. This year’s conference and awards dinner will take place in San Diego, CA on March 6 – 8 at The Hyatt Regency, La Jolla.

Niche Modern will be recognized at The Blades Awards, along with other Miva Merchant stores that have achieved excellence in ecommerce. The categories for nominations include Best Use of Social Media, Best New Feature, Best Design, Most Unique Marketing Promotion, and Best New Website of 2012.

“We have been astounded with the quality and quantity of entries to The Blades, Ecommerce awards. All of this year’s nominations have demonstrated something outstanding and extraordinary with their Miva Merchant stores,” said Rick Wilson, President and COO of Miva Merchant. “We want to celebrate the great achievements that have already taken place and showcase the stores that we know will continue to have great success in this coming year.”

PayPal and Miva Merchant will be sponsoring The Blades Awards event, which will take place on the evening of March 7th, 2013. Those interested in learning more about attending MivaCon 2013 and The Blades Awards, can do so by visiting the conference page on Miva Merchant’s website.

About Niche Modern:

Niche Modern specializes in modern pendant lighting and chandeliers. Located in New York State, all of Niche Modern’s products are hand-blown in North America, and each one is an original. Browse Niche Modern’s Facebook page for videos and photos, or visit their website at

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