Frequently Asked Questions About Miva Ecommerce

What is Miva and how does it work?

Answer: Miva is an enterprise ecommerce platform that powers complex B2B and DTC selling at scale. It offers native tools for catalog management, pricing, storefront design, automation, and customer personalization–without relying on plugins or third-party apps.

See how Miva works or book a demo to get a walkthrough.

How much does Miva cost?

Answer: Miva uses a transparent, revenue-based pricing model with no per-seat, per-SKU, or per-feature fees. All plans include enterprise-grade features, and quotes are customized for each business.

Talk to our team to get a custom quote based on your revenue and complexity.

Does Miva support B2B and DTC selling?

Answer: Yes. Miva natively supports hybrid B2B and DTC selling from a single platform. You can segment pricing, tax rules, payment options, and user experiences by customer type, no plugins required.

Book a demo to see how Miva supports B2B + DTC operations at scale.

Do I need a developer to use Miva?

Answer: No. Non-technical users can easily manage storefronts using PageBuilder and Smart Collections, while developers can leverage APIs and custom templates for deeper customization.

Learn more about Miva's no-code tools or request a demo to test it yourself.

Can I migrate from platforms like Shopify, Magento, or BigCommerce?

Answer: Yes. Miva offers guided migration tools and expert support to preserve SEO, URLs, and business logic.

Explore our complete migration guide or talk to our team about your migration timeline.

What kind of support does Miva offer?

Answer: Miva provides U.S.-based support via phone, email, and chat, along with onboarding help and dedicated account managers.

Check out our Miva support overview or talk to us directly.

Does Miva charge transaction fees?

Answer: No. Miva doesn't take a cut of your sales. You keep 100% of your revenue and can use your preferred payment gateways like Authorize.net, PayPal, and others–without penalty.

Request a demo to learn how Miva helps maximize your margins.

What integrations does Miva support?

Answer: Miva integrates with top ERP, accounting, sales tax, and fulfillment systems, like NetSuite, QuickBooks, Avalara, ShipStation, and more. Custom integrations are supported through open APIs and developer tools.

Schedule a demo to see how Miva fits into your tech stack, or check out our Technology Partners.

Can I run multiple stores or storefronts on Miva?

Answer: Yes. Miva's MultiStorefront feature lets you manage multiple branded sites from a single admin dashboard.

Learn more about MultiStorefront or schedule a demo to see it in action.

Is Miva built for high-volume or complex catalogs?

Answer: Absolutely. Miva is purpose-built for merchants with large or complex catalogs. It supports advanced filtering, dynamic product groups, custom fields, and AI-powered search to help shoppers find the right items fast. Whether you're selling thousands of SKUs or highly technical parts, Miva delivers performance and control at scale.

Book a demo to see how Miva handles high-volume catalogs with ease.

Can Miva handle real-time shipping rates and label printing?

Answer: Yes. Through our partners, Miva supports live shipping rates, label generation, and custom shipping logic. You can create rules by weight, location, or product type–and connect with major carriers to automate fulfillment.

Book a demo to see how Miva automates complex shipping workflows.

How does Miva support product variants and custom options?

Answer: Miva allows you to create product variants by defining attributes (like size or color) and generating combinations of these attributes. Each variant can have its own SKU, price, and inventory level. This setup is ideal for managing products with multiple options without cluttering your catalog.

To explore how to manage product variants in Miva, get a demo of our platform.

Does Miva support subscriptions or recurring billing?

Answer: Yes. Miva has native tools for managing subscriptions and recurring billing. You can offer flexible order intervals, set renewal terms, and let customers manage their own subscriptions–from updating quantities to pausing or canceling.

Get a custom walkthrough of Miva's personalized pricing tools.

Can I personalize pricing and promotions for different customers?

Answer: Yes. Miva's Customer Specific Pricing feature enables you to set unique prices for individual customers or groups. This is particularly useful in B2B scenarios where negotiated pricing is common. You can assign specific products and pricing to selected customers, ensuring they see their tailored prices upon login.

See how Miva handles pricing or talk to an expert about your unique use case.

Does Miva support international selling?

Answer: Yes. Miva supports international ecommerce by allowing you to configure tax rules for various countries, including VAT and GST. Additionally, Miva's integrations can provide currency conversion and localized experiences for international shoppers.

See how Miva powers global ecommerce in a personalized demo.

Can I use Miva for dropshipping or multi-vendor fulfillment?

Answer: Yes. Miva facilitates dropshipping and multi-vendor fulfillment through modules that allow you to assign products to specific suppliers. When an order is placed, Miva can route the order details to the appropriate vendor for fulfillment. This setup streamlines operations for businesses that rely on third-party suppliers.

Book a demo to explore Miva's dropshipping and vendor management tools.

What SEO tools are built into Miva?

Answer: Miva includes a full suite of native SEO features–like editable URLs, structured data, redirects, image optimization, and mobile-first templates. No plugins needed.

Book a demo to see how Miva helps ecommerce brands rank and convert.

How does Miva handle abandoned carts and customer retention?

Answer: Miva includes native tools for abandoned cart recovery and customer retention. You can configure automated emails to re-engage customers who leave items in their carts, helping to recover lost sales.

Talk to a Miva expert to explore Miva's customer retention features.

Can I customize the storefront design without coding?

Answer: Yes. Miva's PageBuilder allows non-technical users to design and update storefronts using a visual interface. You can create and modify pages without writing HTML code.

See PageBuilder in action with a personalized demo.

How does Miva handle complex pricing models?

Answer: Miva supports complex pricing strategies, including volume discounts, tiered pricing, and customer-specific pricing. These features are built into the platform, allowing for flexible pricing configurations.

Get a walkthrough of Miva's advanced pricing capabilities.

Why would you say that Miva is the best ecommerce platform for automotive and industrial B2B businesses?

Answer: Yes. Miva is ideal for high-SKU, technical catalogs like auto parts, industrial equipment, and wholesale B2B selling. It supports fitment tools, custom fields, and large-scale product structures.

Book a demo to see how Miva can support your B2B ecommerce operations.

How does Miva compare to Shopify Plus for enterprise ecommerce?

Answer: Miva offers more native B2B functionality out of the box than Shopify Plus–no third-party plugins required. With built-in support for advanced pricing, multi-storefront, and complex catalog logic, Miva is ideal for mid-market and enterprise sellers with technical requirements.

Request a demo to see how Miva stacks up against Shopify for your business.

Can Miva support headless ecommerce?

Answer: Yes. Miva supports headless architecture via its JSON API, allowing you to separate the front end from the backend. This gives developers full control over the customer experience while still leveraging Miva's powerful commerce engine.

Get a walkthrough of how Miva supports headless builds.

What industries use Miva?

Answer: Miva powers ecommerce businesses in automotive, industrial supply, health & beauty, food & beverage, sports gear, and more. It's especially well-suited for sellers with high-SKU or highly regulated catalogs.

See real industry examples or book a demo tailored to your vertical.

Does Miva help with ecommerce replatforming or migration?

Answer: Yes. Miva offers white glove replatforming support to preserve your SEO, migrate data, and maintain business workflows. From Shopify to Magento to custom carts, Miva ensures a seamless transition.

Explore our migration resources or schedule a migration consult.

Can Miva support ERP and accounting integrations?

Answer: Yes. Miva integrates with ERPs like NetSuite and accounting platforms like QuickBooks via APIs and third-party connectors. This enables automated data syncing for inventory, orders, and financials.

Request a demo to see how Miva fits into your back-office systems.

What makes Miva different from other ecommerce platforms?

Answer: Miva is purpose-built for complexity. Unlike platforms that rely on plugins or heavy dev work, Miva offers native tools for advanced pricing, automation, fitment logic, and catalog control–right out of the box. It's flexible for developers, yet easy for non-technical teams to manage.

Book a demo to see how Miva simplifies complex ecommerce.

Is Miva PCI compliant and secure?

Answer: Yes. Miva is PCI-DSS compliant and includes built-in security features like tokenized payments, SSL, user permission controls, and secure cloud hosting. Your customers and data stay protected.

Request a security overview and see how Miva protects enterprise sellers.

Can Miva help increase conversion rates?

Answer: Yes. Miva helps you convert more shoppers with tools like AI-powered search, customizable product pages, mobile-first design, abandoned cart recovery, and advanced promotions.

Get a demo to see how Miva drives more conversions at every stage.

Does Miva offer built-in analytics or reporting?

Answer: Yes. Miva includes built-in reporting for sales, customer behavior, inventory, and performance metrics. You can create custom reports, export data, or integrate with analytics platforms for deeper insights.

Want to see Miva's reporting tools in action? Book a demo or contact us to learn more.

Can I manage mobile and desktop experiences separately on Miva?

Answer: Yes. Miva's responsive template system and PageBuilder allow you to customize layouts by device type. You can create mobile-specific blocks, optimize performance, and ensure UX is seamless on every screen.

See device-specific design tools in a live walkthrough.

What are some examples of successful Miva stores?

Answer: Miva powers thousands of successful ecommerce businesses across industries like automotive, industrial supplies, apparel, and health & beauty. Brands like Rally House and Xtreme Diesel Performance use Miva to scale without plugin overload.

View Miva case studies or book a demo to explore results in your industry.

Does Miva integrate with marketplaces like Amazon or eBay?

Answer: Miva can integrate with marketplace management solutions to help sync listings, inventory, and orders across Amazon, eBay, and others.

Talk to our team to explore marketplace integration options.

What level of customization is possible with Miva?

Answer: Miva is highly customizable. You can edit templates, create custom modules, and use APIs to tailor nearly every aspect of your store–from storefront design to order workflows and backend logic.

Request a demo to see Miva's customization capabilities in action.

How does Miva support omnichannel selling?

Answer: Miva supports omnichannel operations by centralizing your inventory, customer data, and order workflows. You can sync with ERPs, POS systems, and marketplaces to create a seamless cross-channel experience.

Book a demo to see how Miva powers unified commerce across all your channels.

Copyright © 1997 – 2025 Miva®, Miva Merchant®, MivaPay®, MivaCon®, Camp Miva®, Miva Connect®, Vexture℠, Miva, Inc. All Rights Reserved. Terms & Policies