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Miva vs Shopify Plus for B2B Distributors and Manufacturers Choose the Platform That Adapts to You

Shopify Plus is built for simple, template-driven commerce. Miva is built for complex, high-volume businesses that need real flexibility, native B2B capabilities, and full control over their storefront without ballooning costs. Choose a platform you won't outgrow.

Unlock More Revenue With the Future-Ready Ecommerce Platform

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How do features differ between Miva and Shopify Plus?

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  • B2B Features
  • Customer-Specific Pricing
  • Bulk & Repeat Ordering
  • ERP Integration
  • Transaction Fees
  • API
  • Shopify Plus
  • Native company accounts, catalogs, and net terms. Quoting and multi-step approvals need apps
  • Catalog-based price lists. Contract pricing with effective dates needs apps
  • Quick order lists and reorder
  • Partner connectors. Complex pricing and credit sync often needs custom work
  • Fees unless using Shopify Payments
  • Strict API call limits
  • Miva
  • Native price groups, account-based catalogs, quoting, and payment terms
  • Per customer or per price group, with tiered and volume pricing
  • Quick order forms, grid ordering, CSV order upload, automatic reordering
  • ERP, CRM, and OMS integration through Miva Connect and the JSON API
  • No transaction fees
  • No API call limits

Miva: Built for Complex, High-Growth Commerce

Miva is an enterprise-grade ecommerce platform designed for merchants who've moved beyond basic carts and cookie-cutter themes. With robust native functionality for B2B and DTC selling, advanced catalog management, and powerful no-code customization options, Miva gives growing brands and manufacturers a single platform to run their entire online business without stitching together a dozen apps.

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Shopify Plus: Scalable, But App-Dependent

Shopify Plus is a strong fit for fast-launch consumer brands and simpler catalogs. Its strengths lie in ease of use and a large app ecosystem. However, as catalogs, business rules, and B2B requirements become more complex, merchants often rely on an increasing number of third-party apps and workarounds, driving up cost and complexity over time.

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Where Miva Wins

For businesses that need true flexibility, sophisticated B2B features, and tight control over data and experience, Miva offers more power in the core platform and a more sustainable path to scale.

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Flexibility & Customization

Miva

  • Deeply customizable storefronts without abandoning no-code tools
  • Granular control over templates, product display, pricing rules, and content

Shopify Plus

  • Easy to launch and manage, especially for straightforward catalogs
  • Customization often limited by theme and checkout constraints

Advantage: Miva gives merchants more control over how their store behaves and scales, while reducing dependence on external apps for core functionality.

Total Cost of Ownership

Miva

  • Rich native feature set reduces the number of third-party apps required
  • Predictable platform pricing designed for growing mid-market and enterprise merchants

Shopify Plus

  • Appears inexpensive upfront, but real costs accumulate through:
  • Required apps for B2B features, merchandising, and workflows

Advantage: Miva provides more of what complex merchants need out-of-the-box, which helps keep total cost of ownership under control as the business scales.

B2B & Advanced Selling Features

Miva

  • Customer-specific pricing, price groups, and account-based catalogs are built in. Buyers can request quotes, reorder from past orders, upload orders by CSV, and buy on negotiated payment terms. Pricing and inventory sync with your ERP through Miva Connect or the JSON API.

Shopify Plus

  • Native B2B covers company accounts, catalogs, net terms, and quick order lists. Formal quote workflows, multi-step purchase approvals, and contract pricing with effective dates typically need third-party apps or custom development.

Advantage: For serious B2B, wholesale, and hybrid B2B/DTC businesses, Miva offers a more comprehensive native toolkit.

One Platform: Adaptable
to Maximize Revenue

See Success Stories

123%
Monthly Revenue Increase

B2C Retail

Read Case Study

84%
Avg. Order Value Increase

Industrial DTC

Read Case Study

32%
Avg. Order Value Increase

B2B Automotive

Read Case Study

Got questions?
We've got answers

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What's a good Shopify Plus alternative for a B2B distributor?

Miva is a strong Shopify Plus alternative for B2B distributors that need customer-specific pricing, quoting, bulk and repeat ordering, and ERP integration built into the platform. Distributors can run wholesale and DTC from one site, with separate pricing and catalogs for each buyer type and no transaction fees.

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Does Miva integrate with our ERP?

Yes. Miva connects to ERP, CRM, and OMS systems through Miva Connect and the Miva JSON API. Distributors use these integrations to sync customer pricing, inventory, and orders between Miva and their ERP.

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Is Miva harder to use than Shopify Plus?

Miva is designed for businesses with more advanced needs, so it offers deeper control and configuration options. Day-to-day management is straightforward for merchandisers and marketers, but the platform also gives technical teams the power they need to support complex requirements.

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Does Miva support both B2B and DTC on the same site?

Yes. Miva is built for hybrid models, allowing you to run B2B, DTC, and wholesale on a single storefront with different pricing, catalogs, and experiences as needed.

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How does pricing compare between Miva and Shopify Plus?

Shopify Plus has a published platform fee, but the true cost often includes a long list of paid apps and custom development. Miva focuses on delivering more functionality in the core platform, helping merchants reduce their reliance on third-party add-ons and better control long-term costs.

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How do B2B buyers reorder on Miva?

Buyers can reorder from past orders, use quick order forms, order from a product grid, or upload an order by CSV. Miva also supports automatic reordering for repeat purchases.

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Can each customer see their own pricing and catalog?

Yes. Miva assigns pricing, catalogs, and product availability by account or price group. Each B2B buyer sees their negotiated prices and approved products after logging in, while retail shoppers see standard pricing.

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Can I migrate from Shopify/Shopify Plus to Miva without losing data?

Yes. Products, customers, orders, and most key data can be migrated into Miva from Shopify and other platforms. A Miva implementation partner can help plan the migration to protect your SEO, preserve critical order history, and minimize downtime.

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Is Miva suitable only for very large enterprises?

No. Miva is ideal for growing mid-market and enterprise businesses, especially those with complex catalogs, B2B requirements, or multiple sales channels. If your business is outgrowing basic ecommerce tools or juggling too many apps, Miva is often a better long-term fit.

Unlock More Revenue With the Future-Ready Ecommerce Platform

Stop fighting platform limits and app sprawl. Miva gives you the flexibility to support complex B2B and DTC selling, reduce operational headaches, and protect your margins as you grow. Built for the future of ecommerce, Miva helps you consolidate tech, streamline workflows, and turn your site into a true innovation engine, not just an online catalog.

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