How BTO Sports Predicts Ecommerce Revenue

BTO Sports deployed leading edge predictive technologies to boost Revenue Per Click (RPC) and profits.

A Complex Customer Base with Evolving Sales Cycles
BTO Sports

Motocross super-store BTO Sports sells premium gear, parts, and accessories to a worldwide online audience.


Not having a handle on customer buying cycles can mean unnecessary inventory and expenses.

Systems that don't communicate with each other can mean painful manual processes.

When you're trying to supercharge your growth, you need real time access to product sales information.

Miva's integrated ecommerce solutions drive ROI 2x faster than the industry average.

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SolutionAn agile integration provides real-time data access.

BTO Sports uses Miva to integrate ecommerce, inventory management, and other key business systems.

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BTO Sports: Goals Achieved


21% increase in Customer Lifetime Value (CLV)


Average Revenue Per Click (RPC) up 15%-30% among top customers


Overall profit up 12%

“Miva's integration with our inventory management systems give us real-time access to product sales information and lets us make agile adjustments in seconds instead of hours or days.”
Albert Nguyen | Marketing & E-Commerce Project Manager, BTO Sports

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Miva believes that all online businesses should have access to a scalable ecommerce platform that can meet their unique business requirements. Miva offers PCI compliant ecommerce, hosting, and custom website design and development solutions. Miva customers have processed over $100 billion in online sales since 1997.

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